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DAC Group Introduces Fashionable New Client: Grafton Fraser

Mar 6 2013 12:00AM



TORONTO, ONTARIO -- (Marketwire) -- 03/06/13 -- Editors Note: There are 2 photos associated with this press release.

DAC Group, a leading digital advertising agency, today announced the signing of its newest client, Grafton Fraser.

"We are excited to begin working with one of the premier digital agencies in North America and look forward to making it easier for our customers to connect with us," said Paul Hudson, Vice President, Marketing and Loyalty, Grafton Fraser Inc.

Grafton Fraser, a specialty retailer of menswear in Canada, will retain DAC Group to ensure that consumers searching online for its brands are able to find and connect with their locations nationwide. This will be achieved through branded search engine marketing, incorporating features such as mobile click-to-call and the active management of Grafton Fraser local listings in the maps channel for all Canadian locations.

"Our performance-driven approach that integrates both paid and organic channels will allow Grafton Fraser to fulfill its brand promise to its local customers by connecting them with the retail banners on whatever device they choose," said Lynda Torneck, Vice-President and General Manager, DAC Group/Toronto. "As this is Grafton's first foray into digital, we see a lot of opportunity in this approach and look forward to being part of their future online growth."

About Grafton Fraser Inc.:

Grafton Fraser Inc. is home to iconic Canadian brands Tip Top Tailors, George Richards, Mr. Big and Tall and Kingsport Clothiers, selling suits, tuxedo rentals, casual wear, sportswear, outerwear and accessories to men of all sizes. In addition, their tailors provide alterations for both men and women. From its inception, the Grafton Fraser mandate has remained the same: to offer Canadian men style, quality, value and exceptional service, every day.

About DAC Group:

Founded in 1972, DAC Group ( has grown to become one of the largest and most successful digital and directory advertising agencies in North America with offices in Toronto, Montreal, Vancouver, New York, Rochester, Louisville, and Cleveland. DAC Group combines consumer insight, proprietary technology and media expertise to create innovative marketing and lead generation solutions. A leader in developing ROI based strategies, DAC Group drives business and revenue via local, regional and national programs that integrate a broad range of online and offline channels, including search engines (SEM/SEO), directories, social and mobile media. The agency is owned by its management.

To view the photos associated with this press release, please visit the following links:

DAC Group
Simone Coucill
416-492-3214 ext. 6350

Source: Marketwire

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