MONTREAL, QUEBEC -- (Marketwire) -- 03/06/13 -- Plats du Chef founded in 1981, is a recognized leader in the high-end frozen foods industry and is pleased to announce the appointment of Dana McCauley as Vice President of Marketing.
"By delivering incomparable quality and culinary innovation, Plats du Chef has grown to be an internationally successful business so it was time to add a senior marketing role to our team," said Jean-Marie Ouellette, COO and General Manager. "Dana's expertise in innovation and trends as well as her culinary understanding will make our business even more sophisticated and our brands more focused."
Dana McCauley is a recognized leader in the food industry. She has appeared on Food Network Canada's Recipe to Riches for two seasons as panel judge and was instrumental for brand development and innovation at Jane's Family Foods. Ms. McCauley's mission at Plats du Chef is to help the company reach their next level of success. Using innovative marketing and social media platforms, she plans to monitor the voice of the consumer to create products, programs and packages that elevate brand awareness wherever Plats du Chef's award winning foods are sold.
Plats du Chef's signature products, including French Onion Soup, Pizzetta and hors d'oeuvres sized quiches and other appetizers will continue as usual; however, Ms. McCauley is considering new platforms such as snacks and even one dish meals. "At Plats du Chef the foods all start using scratch ingredients and we have equipment that can make almost anything in a big batch," notes McCauley. "That means one of my biggest challenges will be focusing on not just what we can make but what people want us to make to simplify their day-to-day eating dilemmas."
Ms. McCauley will be reporting to Jean-Marie Ouellette, COO and General Manager.
About Plats du Chef
Plats Du Chef is a recognized leader in the high-end frozen foods industry across North America. Besides our own branded products, we make private label items for many of Canada and America's most recognized and trusted retailers. We earned our exceptional reputation in this highly specialized field by developing unique out-of-the ordinary products made with a chef's standard for taste. Our innovative products, along with the many awards and distinctions that we have received, are undeniable proof of the quality of our services.
Plats Du Chef has offices Montreal and Toronto. For more information visit Plats Du Chef on the web: www.platsduchef.com. Follow us on http://www.Twitter.com/PlatsduChef.
Ms. Parmjit Parmar
416.750.0966 or Cell 416.402.7156
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