News Column

Audi Suits Up to Reprise Its Leading Role in Marvel's Iron Man 3

Mar 6 2013 12:00AM

Marketwire

ThumbnailThe Audi R8 returns as Tony Stark's vehicle of choice in Iron Man 3.LogoTracker

HERNDON, VA -- (Marketwire) -- 03/06/13 -- Audi has joined forces with Disney and Marvel Studios, a subsidiary of Marvel Entertainment, LLC for the release of Marvel's Iron Man 3 due in theaters on May 3, 2013. The brand will once again be highlighted throughout the entire film. The Audi R8, R8 Spyder, A8, S5, and Q7 were all featured in the first and second installments.

"Audi is excited to once again showcase the brand's cutting edge technology and sleek design with the Audi R8 e-tron in Marvel's Iron Man 3," said Loren Angelo, General Manager of Brand Marketing for Audi of America. "This is a strategic collaboration for us. Similar to the position of the R8 as an innovation leader, Iron Man's character consistently evolves throughout the trilogy as he masterminds new trends in technology and engineering."

Robert Downey Jr. will reprise his role as Tony Stark, the title character in the film, whose Super Hero alter ego Iron Man is the result of an extremely versatile and indestructible high-tech armor suit. Whenever Stark hangs up his suit, the technically-adept billionaire can be seen in the film behind the wheel of the all-electric R8 e-tron sports car prototype. Oscar® winner Gwyneth Paltrow also returns as Virginia "Pepper" Potts, CEO of Stark Industries and girlfriend of Tony Stark, who drives an Audi S7 Sportback.

"We are thrilled to once again team up with our friends at Audi. With an extraordinary mix of style and cutting edge technology, these two global brands have always been a great fit!" said Bob Sabouni, EVP Worldwide Marketing Partnerships.

About Marvel's Iron Man 3:
Marvel's Iron Man 3 pits brash-but-brilliant industrialist Tony Stark/Iron Man against an enemy whose reach knows no bounds. When Stark finds his personal world destroyed at his enemy's hands, he embarks on a harrowing quest to find those responsible. This journey, at every turn, will test his mettle. With his back against the wall, Stark is left to survive by his own devices, relying on his ingenuity and instincts to protect those closest to him. As he fights his way back, Stark discovers the answer to the question that has secretly haunted him: does the man make the suit or does the suit make the man?

Starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, Stephanie Szostak, James Badge Dale with Jon Favreau and Ben Kingsley, Marvel's Iron Man 3 is directed by Shane Black from a screenplay by Drew Pearce & Shane Black and is based on Marvel's iconic Super Hero Iron Man, who first appeared on the pages of "Tales of Suspense" (#39) in 1963 and had his solo comic book debut with "The Invincible Iron Man" (#1) in May of 1968.

Marvel's Iron Man 3 is presented by Marvel Studios in association with Paramount Pictures and DMG Entertainment. Marvel Studios' President Kevin Feige is producing and Jon Favreau, Louis D'Esposito, Charles Newirth, Victoria Alonso, Stephen Broussard, Alan Fine, Stan Lee, Charles Newirth, Victoria Alonso, Stephen Broussard and Dan Mintz are executive producers. The film releases May 3, 2013, and is distributed by Walt Disney Studios Motion Pictures.

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 8,000 characters featured in a variety of media over seventy years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com.

ABOUT AUDI
Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. Audi was a top-performing luxury brand in Europe during 2012, and broke all-time company sales records in the U.S. Through 2016, AUDI AG will invest about $17 billion on new products, facilities and technologies. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.



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Audi of America Communications

Michael Patrick
Tel.: + 1 310 664 4957
Mobile: +1 323 810 0446
E-mail: michael.patrick@audi.com

Jennifer Kearney
Tel.: +1 310 854 4800
Mobile: +1 310 869 3959
E-mail: jennifer.kearney@pmkbnc.com





Source: Marketwire


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