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Salt Life Announces 2013 Brand Ambassadors

Mar 5 2013 12:00AM



PONTE VEDRA BEACH, FL -- (Marketwire) -- 03/05/13 -- Salt Life today announced the addition of Colin McPhillips to its 2013 roster of brand ambassadors. Salt Life is an authentic sport, performance and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Salt Life Holdings selected IMG Worldwide in 2010 as its exclusive licensing agency to manage and grow the Salt Life brand.

In making the announcement, Richard Thompson, a Founding Partner of Salt Life, said, "It has been our dream to have a team of pro athletes that defines our brand vision. Collin joining our team gives Salt Life that extra boost in the surf industry as the sport is very core to our brand. Colin is really the whole package -- hard core waterman, competitor and family man -- and we are extremely excited to welcome him to the Salt Life family."

As part of Salt Life's continued efforts to expand its offerings to all ocean lifestyle enthusiasts, Salt Life has signed 3x Longboard World Champion and Pro SUP Colin McPhillips as a Brand Ambassador and Team Salt Life member with an exclusive apparel and headwear deal. Exuding the ethos of "living the Salt Life," McPhillips will introduce and promote the Salt Life brand to an entirely new segment of consumers. Currently competing in the 2013 ISA World Stand Up Championships in Peru for Team USA, McPhillips is already officially clad in Salt Life apparel and headwear in competition as an official ambassador and member of team Salt Life.

Since its inception, Salt Life has identified and engaged in licensing agreements that are natural brand extensions of the creed "I Live the Salt Life." From its viral decal origins, Salt Life now offers branded men's and women's apparel, headwear, footwear, sunscreen and skincare, sunglasses, beach and boat gear, decals, technology, pet and personal accessories, as well as beach themed restaurants and flagship retail stores.

The official 2013 Salt Life Brand Ambassador Roster:

Colin McPhillips: 3x Longboard World Champion, SUP'er, all board addict •Cameron Kirkconnell: waterman, spearfisherman, free-diver, fishing captain, surfer, SUP and more•Jimmy Nelson: professional fishing captain, TV host of NBC Sport's Gaff Life•Matt Sexton: professional kite-boarder, sky-diver, adrenaline enthusiast•Blake Koch: NASCAR/Nationwide driver•George Cheshier: fishing captain, surfer•Don Combs: fishing captain •Don Dingman: fishing captain, host of Hook the Future•Dane Karcher: fishing captain, spearfisherman, diver•John Keizer: fishing captain

For full bios of the entire 2013 Salt Life team visit:

About Salt Life
Salt Life is an authentic, aspirational and lifestyle brand that embraces those that love the ocean and everything associated with living the Salt Life. Founded in 2003 by four avid watermen from Jacksonville Beach, Florida, the Salt Life brand has widespread appeal with ocean enthusiasts worldwide. From fishing, diving and surfing to beach fun, Salt Life says "I live the Life."

Today, the Salt Life brand is available in premier sport and specialty retail accounts nationwide, and includes contemporary performance inspired apparel, headwear, decals, bags, sunglasses, sunscreen, accessories, and beach gear. Salt Life also has beach themed restaurants popularly known as The Salt Life Food Shack and a new flagship retail store located in Jacksonville Beach.

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Salt Life/IMG Licensing
Austin Chow
(904) 224-5116
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Source: Marketwire