News Column

Camera Awesome Celebrates First Birthday and Toasts to Millions of Users

Mar 5 2013 12:00AM



MOUNTAIN VIEW, CA -- (Marketwire) -- 03/05/13 -- One year ago today, online photo-hosting and sharing leader, SmugMug released a little photo app called Camera Awesome. Today, 13 million people have downloaded the app and used it to capture, "awesomize" and share 250 million beautiful photos.

Available for free in the App Store, Camera Awesome pumps photos up to the next level by shooting faster and taking sharper, better-exposed shots. The app makes memories come alive with hundreds of gorgeous effects and allows users to share photos with friends and family on their favorite online sites. The top five most popular Camera Awesome presets are: Blue Pill (17%), Goddess (14%), Road Trip (12%), More Wang (11%) and More Cowbell (11%).

"What started as a passion project to create a quality photo app, Camera Awesome has grown to exceed every expectation for us and our amazing users," said Don MacAskill, CEO and Chief Geek of SmugMug. "We couldn't be more thankful to the millions of people around the world who have tapped, snapped, filtered, 'cowbelled' and 'koala-sneezed' us all the way to top of the App Store charts. And we're not stopping there -- stay tuned for our Android app launching very soon."

Here are some of Camera Awesome's biggest milestones over the past year:

•February 2013: Happy first birthday Camera Awesome! Also added volume shutter button and a fix for exporting photos to Instagram •December 2012: Introduced Tumblr integration and iPhone 5 optimization + 9M users and 200M photos taken •November 2012: Camera Awesome's infographic •October 2012: Launched Camera Awesome for iPad + 7M users and 160M photos taken •March 2012: Released $9.99 preset bundle, Instagram integration + 4M users, 2M of which downloaded the app in the first week •February 2012: Camera Awesome was born on 2/27 at 3:33pm PT!

With nearly 300 different special effects, presets, filters and frames to choose from, Camera Awesome offers endless ways for users to awesomize their photos, then share them through email, SMS or on any of the following social sites: Facebook, Twitter, YouTube, SmugMug, Flickr, Picassa, Photobucket, Instagram and Tumblr.

Camera Awesome is free and available for iPhone and iPad users at the App Store. Learn more at or view a slice of the Awesomverse on SmugMug here:

About SmugMug
What's missing from online photo/video hosting and sharing? Passion. Meet SmugMug, with billions of happy photos and millions of passionate customers. A photo sharing service with unmatched security, unlimited uploads, originals archiving, customizable privacy controls and heroic support. We're committed to providing a fun, safe and simple experience for as little as $5/month or $40/year. Archive, share and print the photos you love with SmugMug. Learn more at

Press Contact:
Kate Chesnut
Atomic PR for SmugMug
Email Contact

Source: Marketwire

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