News Column

2XU Announces Three-Year Agreement as Official Compression Partner of Gold Medalist and World Champion Alpine Skier Ted Ligety

Mar 5 2013 12:00AM

Marketwire

LogoTracker

CARLSBAD, CA -- (Marketwire) -- 03/05/13 -- 2XU has signed an exclusive Compression sponsorship with Olympic Gold Medalist and World Champion Alpine ski racer Ted Ligety.

This alliance will run through to 2015, marking 2XU's opening season as Official Compression Partner to the USSA.

"We're excited to add Ted Ligety to our roster of athletes," said Fred Hernandez, Director of Marketing for 2XU North America.

"Ted is one of the country's foremost Alpine Ski athletes. He's also one of the hottest skiers in the world right now as evidenced by three Gold Medals at the 2013 World Championships in Austria."

This partnership demonstrates 2XU's commitment to innovation and high performance; working with top athletes in order to do so.

"An athlete of Ted's caliber has the opportunity to work with best-in-class providers," said Hernandez.

"With this in mind, his choice to wear 2XU Compression during his Gold Medal wins speaks volumes for our brand. We're stoked to be supporting him toward achieving similar results at the 2014 Winter Olympics Sochi, Russia."

Ligety will utilize 2XU's Thermal Compression apparel in training, competition and recovery.

"I've been using 2XU Compression in training and competition, and it's quickly becoming an essential component of my setup," said Ligety.

"Having the best equipment and apparel is critical for me to perform at my peak. I'm excited about joining 2XU, and look forward to working with the brand."

2XU's Thermal Compression base layer collection offers proven performance-oriented benefits. The innovative category enables winter athletes to train smarter, perform stronger and recover faster due to powerful fabrics and durable designs. With heightened circulation to aid muscle performance, reduce muscle pain and damage for faster recovery, as well as natural thermo regulation for ultimate comfort, all demands have been addressed.

2XU is in its first season of an eight year sponsorship as the Official Compression Supplier of the USSA which enables U.S. Ski, Snowboard and Freeskiing athletes to wear 2XU Compression during training and post-activity recovery. The partnership is paying early dividends; the U.S. Ski Team is already enjoying a season of wins and inspiring individual performances.

For more information on 2XU and 2XU Compression including updates on its growing list of sponsored athletes and teams, visit www.2xu.com.



MEDIA CONTACT:
2XU North America
Fred Hernandez
Director of Marketing
fred.hernandez@2xuusa.com
760.603.9700

Mfa, Ltd.
Sofia Whitcombe
swhitcombe@mflatd.com
212.528.1691





Source: Marketwire


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters