News Column

Mean Girls PR Firm Leaving Yakima

March 29, 2013

Mai Hoang, Yakima Herald-Republic, Wash.

The Mean Girls are leaving town, which means it's the end of the marketing company's run in the Yakima Valley.

The company was established here last year and many noticed the quirky social media and marketing campaigns that The Mean Girls did for companies such as Picatti Bros. and Belu Salon. CEO and founder Krista Whitley-Castellarin had planned to operate offices in Yakima and Las Vegas, where many Mean Girls clients are located.

But ultimately the setup proved to be unsustainable.

In an email, Whitley-Castellarin confirmed that the Yakima office would shut down at the end of May.

"I have two small children under the age of 5 and going back and forth has just proved far too difficult for our family," she wrote. "As the majority of our revenue has been due to contracts in larger metropolitan areas, we have made the decision to keep our family together and base our operations in Las Vegas."

Clients in Washington state will be served out of the Las Vegas office, she said.

Despite the company's short run here, Whitley-Castellarin, a Yakima Valley native, spoke positively about the business climate here.

"Yakima is a great place for entrepreneurs and has an active, supportive entrepreneurial community that has helped us achieve great things in such a short period of time," she said.



Source: (c)2013 Yakima Herald-Republic (Yakima, Wash.) Distributed by MCT Information Services


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