PETERBOROUGH, ONTARIO -- (Marketwire) -- 03/28/13 -- The Ontario Federation of Anglers and Hunters (OFAH), producers of the award winning Angler and Hunter Television (AHTV), is pleased to announce an exciting, new, long term partnership with Normark Inc. Beginning in 2014, Normark Inc. will be the lead sponsor for AHTV.
Brands that fall under the Normark Inc. umbrella include Rapala lures, rods and reels, storm baits, Sufix line, Trigger X soft plastics, Terminator, Blue Fox, Gamakatsu hooks and Luhr Jensen. Normark Inc. will also be a strong supporter of the OFAH TackleShare program by providing hundreds of rods, reels, line and bait for young and novice anglers to use at the over 140 TackleShare sites throughout Ontario.
"This new partnership makes sense in so many ways," said Rapala Canada's Advertising and Creative Director Tom McMurray. "The OFAH has a strong presence in Ontario with 100,000 members, supporters and subscribers, and has a dedicated fan base with Ontario OUT OF DOORS magazine, Angler and Hunter Radio and of course AHTV, all of which cater to Canada's hunting and angling community."
"This is a perfect fit. The strong lineup of brands that Normark Inc. represents are all tried, true and trusted products that I am very excited to be using," said Host of AHTV Mike Miller. "The Rapala Army has a new recruit and I guarantee some of the most exciting and insightful fishing episodes are yet to come with Normark Inc. as a sponsor".
Watch for the AHTV crew on the water this summer as they film for the 2014 season. Be sure to check out the latest products from Normark Inc./Rapala at your local Canadian Tire Store.
The Ontario Federation of Anglers and Hunters is Ontario's largest, nonprofit, fish and wildlife conservation-based organization, representing 100,000 members, subscribers and supporters, and 710 member clubs. To learn more, visit www.ahtv.com or www.ofah.org. Like the OFAH and AHTV on Facebook and follow them on Twitter.
Media Contacts: Ontario Federation of Anglers and Hunters
Manager of Communications
705-748-6324 ext. 270
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