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2013 PMB Study and 2012 NADbank Survey: Le Journal de Montreal, More Popular Than Ever With Nearly 2.4 Million Readers!

Mar 28 2013 12:00AM

Marketwire

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MONTREAL, QUEBEC -- (Marketwire) -- 03/28/13 -- Today, Le Journal de Montreal is very proud to share the results of the 2013 PMB study, which measured the province-wide readership levels of 115 publications throughout Canada, and of the 2012 NADbank survey, which measured the readership levels of the main daily newspapers in major metropolitan centres. The results of the 2013 PMB study show that Le Journal de Montreal is now read by more than 1 out of 3 people in Quebec, for a total of 2,396,000 readers every week. This is an increase of 384,000 readers (+19% since 2010) and represents unprecedented growth in the history of Le Journal de Montreal.

In Quebec, Le Journal de Montreal attracts 920,000 readers on weekdays, 1,015,000 on Saturdays, and 786,000 on Sundays(1).

The 2012 NADbank survey also supports these outstanding results in Greater Montreal. Le Journal de Montreal now attracts 1,164,300 readers every week, making it THE number 1 daily in Montreal for the 27th year in a row. Le Journal de Montreal is and remains the most widely read newspaper, 7 days a week.

In comparison with previous NADbank results issued in autumn 2012 (2011/12 NADbank), Le Journal de Montreal has recorded an increase of 27,800 readers (+2%). This growth was achieved at the expense of its closest competitor. Indeed, during the same period, La Presse saw its readership drop by 18,600 readers (-2%); as a result, Le Journal de Montreal now has 329,400 more readers than La Presse, a significant 40% lead(2).

WEEKDAYS

In Greater Montreal, Le Journal de Montreal has a grand total of 532,400 readers, which is 94,300 more than La Presse, a 22% lead. Thanks to these results, Le Journal de Montreal is the largest readership daily in Montreal on weekdays.

SATURDAYS AND SUNDAYS

Le Journal de Montreal is still the number 1 daily on Saturday with 513,400 readers, which is 24,100 more than La Presse (+5%). The Sunday edition attracts 372,600 readers, an increase of nearly 2,000 readers since the 2011/12 NADbank survey.

READERSHIP PROFILE

Results show that Le Journal de Montreal is of increasing interest to women, attracting 22,400 more female readers as compared with the 2011 NADbank survey results (+4%). During the same period, Le Journal de Montreal also attracted 7,200 more readers (+4%) in the 25-34 age category.

In addition, Le Journal de Montreal saw its popularity soar among CEGEP and university students, attracting 60,600 more readers. Also on the increase is the number of executives and professionals who read Le Journal de Montreal, with 24,900 more readers in this category than last year (+14%). In closing, the number of readers earning over $100,000 a year has also gone up, by 19,200 readers since 2011 (+9%)(3).

"The whole team at Le Journal de Montreal is very proud of these results. These outstanding figures reward the daily efforts of a team of driven professionals who strive to make Le Journal de Montreal a true benchmark in news reporting. As in the past, we will continue to develop new products in efforts to respond even more closely to our loyal readers' and advertisers' needs," states Lyne Robitaille, President and Publisher of Le Journal de Montreal.

Le Journal de Montreal takes this opportunity to thank its many readers and advertisers for making it the number 1 daily for the past 27 years!

(1) Source: 2013 PMB, Province of Quebec, 12+, 7-day cumulative.

(2) Source: 2012 vs. 2011/12 NADbank, Montreal CMA, adults 18+, 6/7-day cumulative.

(3) Source: 2012 vs. 2011 NADbank, Montreal CMA, adults 18+, 6/7-day cumulative.

Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 6 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated web site, and almost 200 community newspapers, shopping guides, and other specialty publications, Sun Media Corporation's English and French-language newspapers and web sites make it a leading provider of local news and information. Sun Media Corporation regroups the activities of Osprey Media and Canoe.ca, an integrated enterprise offering e-commerce, information, and communication services that operates a network of Internet portals that attracts 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers, and magazines.



Contacts:
Martin Tremblay
Vice President, Public Affairs
Quebecor Media Inc.
514-380-1985
martin.tremblay@quebecor.com





Source: Marketwire


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