News Column

2012 NADbank Survey: Le Journal de Quebec is and Remains the Uncontested Number 1 in the Quebec City Market!

Mar 28 2013 12:00AM



QUEBEC CITY, QUEBEC -- (Marketwire) -- 03/28/13 -- Today, Le Journal de Quebec is very pleased to share the results of the 2012 NADbank survey, which measured the readership levels of the main daily newspapers across the country. With its 351,500 readers (print, electronic edition, web, and mobile applications, past 7 days), Le Journal de Quebec is and remains the Number 1 daily in the Quebec City market!

These results also show that Le Journal de Quebec attracts 75,500 more readers than its competitor (a 27% lead). In all, 55% of the population of Quebec City choose Le Journal de Quebec. This is an outstanding result, making the newspaper a must-have for both readers and advertisers.


With 162,400 readers, Le Journal de Quebec attracts 39,100 more readers than its competitor on weekdays, which represents a solid 32% lead. According to these results, Le Journal de Quebec is once again the daily with the largest readership in Quebec City from Monday to Friday.


Le Journal de Quebec has a total of 173,600 readers on Saturdays, which is 8,500 more readers than its competitor (+5.1%). These results make Le Journal de Quebec the Number 1 daily in the Quebec City market on Saturdays.

Le Journal de Quebec takes this opportunity to thank its many readers and advertisers for keeping it at Number 1 in Quebec City. "I am very pleased to confirm our newspaper's leadership in Quebec City. You, our readers and advertisers, are critical partners in our success," states Louise Cordeau, Publisher of Le Journal de Quebec.

351,500 thank-yous!

Source: 2012 NADbank, Quebec City CMA, adults 18+.

Sun Media Corporation

Sun Media Corporation, a subsidiary of Quebecor Media Inc., is Canada's largest newspaper publisher, based on the circulation of paid and free newspapers, publishing over 15.1 million copies each week. With 36 paid-circulation daily newspapers and 6 free dailies in 9 of the 10 largest urban markets in Canada, each with its own dedicated web site, and almost 200 community newspapers, shopping guides, and other specialty publications, Sun Media Corporation's English and French-language newspapers and web sites make it a leading provider of local news and information. Sun Media Corporation regroups the activities of Osprey Media and, an integrated enterprise offering e-commerce, information, and communication services that operates a network of Internet portals that attracts 10.5 million unique visitors per month in Canada, including 5.7 million in Quebec. Sun Media Corporation also provides a range of commercial printing and related services as well as distribution services for newspapers, flyers, and magazines.

Martin Tremblay
Vice President, Public Affairs
Quebecor Media Inc.

Source: Marketwire

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