News Column

SHIFT Communications Names Karl Scholz Vice President

Mar 27 2013 12:00AM



BOSTON, MA -- (Marketwire) -- 03/27/13 -- SHIFT Communications (, an award-winning public relations agency, is proud to announce the addition of Karl Scholz as Vice President. Bringing eighteen years of consumer and B2B communications experience to SHIFT, Karl will initially be tasked with growing the emerging technologies practice in the Boston office.

"SHIFT is cutting a new path in the industry by showing companies how to creatively link together PR, social media and marketing technology to transform their brands," said Scholz. "Those aren't buzzwords. It's exactly what we do. That's why the firm is one of the top agencies in the country, and I'm honored to be part of the team."

Karl began his career at Sterling Hager, where he worked with SHIFT CEO Todd Defren. Before joining SHIFT, Karl was president of Formative Communications (formerly, Virtual PR Director), a boutique PR firm he co-founded with Heidi Johnson in Austin, Texas to serve the unique needs of technology startups. While at Formative, he worked with over 50 disruptors, helping them achieve their goals of growth and acquisition. Karl has also organized a number of influencer events at top industry conferences, including SXSW and DEMO. His diverse background will help accelerate the strategic build out of SHIFT's newest emerging technologies team.

"Over the years, I've worked with Karl on several important initiatives. He's one of the best PR pros I know," said Mike Maples, Jr., co-founder and managing partner of Floodgate. "It doesn't matter if you just received seed funding or are publicly traded, Karl knows how to help you break away from the pack."

Before starting his own company, Karl directed PR and marketing communications for Works, a venture-backed company acquired by Bank of America. He also helped establish the Austin office for Lois Paul & Partners, where he represented IBM's Tivoli Systems and Lotus Development Corp.

"I couldn't be more thrilled to welcome Karl back into the SHIFT family," said Todd Defren, CEO of SHIFT Communications. "The pioneering work he's done for startups and big brands alike will be invaluable to our fast-growing emerging technologies practice."

With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known enterprise and consumer technology brands, including McDonald's, AOL, H&R Block, and, as well as numerous groundbreaking startups such as Appirio and Topo Athletic. SHIFT Communications' 100+ employees are located in the Boston, San Francisco and New York metros. For more information on SHIFT's high-tech public relations, consumer public relations and content marketing programs, visit

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Source: Marketwire