ORLEANS, March 27, 2013 /PRNewswire-HISPANIC PR WIRE/ -- As the 2013 National
Hurricane Conference continues this week, the
for Safe Homes
(FLASH)® introduced Mitigation 2.0 --- a new program that offers simpler,
faster "upgraded" access to critical information about disaster mitigation, or
comes in response to stark findings from the 2013 FLASH pre-hurricane season
Harris Interactive Survey that indicated that while those affected by severe
weather events like Superstorm Sandy are more willing to take simpler preventive
steps, most still do not plan to take essential steps recommended by experts to
protect windows, strengthen roofs or even purchase flood insurance.
features high tech solutions like the new FLASH Weather Alerts, a
first-ever precision, severe weather alert smartphone app that includes home
mitigation and family preparedness information, videos and consumer support in
English and Spanish. It also includes expanded mitigation "how to" information
with the popular "Protect
Your Home in a FLASH"
how-to video series and checklists that break steps down into Do-It-Yourself
projects that can be completed in one hour, one day or one weekend.
"Our experience tells us that when families find mitigation activity too
overwhelming, they opt out," said FLASH President and CEO Leslie
Chapman-Henderson. "Mitigation 2.0 provides families with the tools they
need to get to the next level of readiness, one project at a time."