AUSTIN, TX -- (Marketwire) -- 03/27/13 -- Dachis Group, a leader in data-driven social marketing solutions, announced today that it has named Erin Mulligan Nelson as the company's President. Nelson previously served as SVP, Chief Marketing Officer of Dell where she was responsible for the company's global brand, communications, social media, Dell.com, agency and corporate social responsibility strategies. Following her time at Dell, she was Chief Marketing Officer of Bazaarvoice where she played a core role in leading that company through its successful IPO in 2012.
Dachis Group's addition of Nelson comes at a time when the company is scaling rapidly to provide critical data-driven social marketing solutions to the world's largest brands. The company recently closed a Series C funding round, and has announced numerous milestones including the sale of more than 100 enterprise software licenses to the Global 2000.
"We are extremely pleased to welcome Erin to the team," said Jeff Dachis, founder and CEO of Dachis Group. "Erin has been on the vanguard of digital and social marketing for years. She is renowned for building high-growth global businesses, and her experience as both a Fortune 50 C-level executive and a startup executive is unparalleled."
"I believe the opportunity for Dachis Group is enormous," said Erin Mulligan Nelson. "Every marketer in the world is looking to build brands and drive growth more effectively, and the suite of Dachis Group capabilities allows them to do just that. I'm delighted to join the team and help scale their reach and impact globally."
In her new role, Nelson will utilize her wealth of experience as an executive in Fortune 500 organizations, as well as her experience bringing cutting-edge software solutions to the world's biggest brands, to lead Dachis Group's end-to-end go-to-market strategy and execution.
Nelson is now part of a veteran executive management team with decades of experience building successful marketing technology and services organizations. This includes Gary Skidmore, former President, Direct Marketing of Harte Hanks, as Chief Operating Officer; Peter Kim as Chief Solutions Architect, who was most recently Managing Director, Business Transformation at R/GA; Dominic Zuccarini as Executive Vice President of Global Sales, who was previously Vice President of Field Sales for Involver (acquired by Oracle) and Erik Huddleston as Chief Technology Officer and EVP of Products, who was formerly CTO at Inovis (acquired by GXS).
"Dachis Group is poised for breakaway performance in a high-growth market," said Chris Pacitti, General Partner at Austin Ventures. "Their solutions, vision, disruptive technology platform, leadership capabilities and executional capability are proving to be very powerful combination."
For more information, visit www.dachisgroup.com
About Dachis Group
Dachis Group is the global leader in data-driven social marketing solutions. Built on a proprietary big data analytics platform, Dachis Group's social performance measurement and amplification software applications, collaborative insights and reporting capabilities and world leading data-driven social marketing solutions group help the world's largest brands engage@scale with their customers. Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 35,000 brands, 100 million social accounts and an aggregate audience of 7 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms. The company serves many of the world's largest brand marketers and their agencies including Disney, Estée Lauder, U.S. Cellular, Hewlett Packard, Nestlé and Nokia.
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