News Column Announces Next BIG Tool in Online Reputation Management,

Mar 26 2013 12:00AM



NEW YORK, NY -- (Marketwire) -- 03/26/13 -- In 2013, social media sites are utterly invaluable for online reputation management, whether on an individual or a corporate level -- which is why is proud to announce the advent of the next big social network, Though newly-launched, has already made waves thanks to its unique take on social networking -- as well as its peerless efficacy in online reputation management and brand enhancement. has announced the addition of to its own social media arsenal, with many other noteworthy reputation management firms following suit.

"Soon, every online reputation management agency that is worth its salt will be using heavily," comments Michael Zammuto, President of Reputation Changer. "At, we are proud to be getting in on the ground floor, and leading the rush to Our mission has always been to implement the highest-quality social media sites, which include Facebook, Twitter, Pinterest, and LinkedIn. Now, we are adding to our toolbox, and indeed, making it the crown jewel of our social media campaigning." is a social media site that allows individuals and businesses to showcase and broadcast their achievements to the world. Most fundamentally, is a comprehensive online profile, including not only a resume but a complete rundown of the user's achievements. "Whether you are a person or a business, you can use to create a database of all of your most significant accomplishments; basically, this is the social network you come to in order to brag, to build your own brand -- whether it's a personal brand or a corporate one," explains Zammuto.

Indeed, users can not only submit basic resume and profile information, but they can update the site with all of their latest achievements. For individuals, these achievements might include new promotions, the completion of a new business book, or the closing of a major deal. For businesses, achievements might include new hires, a new location, or a new product line.

"The point of is that you can create a comprehensive list of all of your accomplishments, all of your virtues and all of your achievements," explains Zammuto. "For those seeking to establish a positive online presence, then, is singularly effective -- and certainly more advantageous than any other social network in existence."

With that said, one of the things that makes so useful for online reputation management is that it is fully integrated with other social networks. When a user posts a new accomplishment to, that accomplishment is automatically broadcast to Facebook, Google+, Twitter, and LinkedIn. "This can function as the central hub of your social media activities, and it allows you to build your brand even beyond users," offers Zammuto.

Still another reason for Reputation Changer's interest in, according to Zammuto, is that "Google loves it." He explains that the SEO-driven nature of ensures that the listings it generates rank well within Google search engines. "These profiles are comprehensive, and genuinely helpful to other users -- which means the search engines rank them very high," notes Zammuto. "That is why we are using them so heavily in our online reputation management services -- because when you need a social media profile to deliver stellar search engine rankings, is unbeatable."

Zammuto concludes by reiterating his expectation for to catch on among online reputation management companies of all shapes and sizes. "This is an invaluable tool for really building online brands -- and as such, it is an absolute must for companies like," he says.

ABOUT: was launched in 2009 by a group of direct response marketing veterans, who shared a vision for providing companies and people with greater control over their online reputations. Today, is widely heralded as the foremost reputation defense company in existence; in fact, TopSEOs rated it the #1 online reputation management company in the world. Reputation Changer's team includes social media and SEO experts, Web developers and domestic journalists. The company's client base encompasses Fortune 500 brands and small companies; public figures and private citizens; doctors, dentists, lawyers, financial planners, celebrities, and beyond.

Source: Marketwire

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