CINCINNATI, OH -- (Marketwire) -- 03/26/13 -- Today, Pingage announced the official launch of its pay-for-performance Pinterest marketing optimization platform. The solution helps brands capitalize on the tremendous Pinterest opportunity by allowing them to achieve a variety of brand specific Pinterest marketing goals at scale through pin optimization, content curation and cross-channel capabilities. Pingage is working with several leading marketers, including Procter & Gamble. The first brands to utilize the platform have each shown a strong, sustained increase in the number of Pinterest users following and liking their Pinterest pages and boards, in some cases doubling followers within the first month of use. In addition, the brands are reporting positive ROI based on a variety of other actions.
The first wave of Pinterest technology solutions provided marketers with add-on analytics tools and promotion management capabilities. Pingage is different because its offerings accelerate results on a pay-for-performance model and allow marketers to optimize social campaigns for specific marketing goals, such as followers, visits and sales. Rather than simply providing an analytics report, Pingage's technology helps brands' social media budgets perform better by evaluating thousands of real-time marketing data points to determine and render the most successful, relevant pins. Pingage also reduces brands' workload associated with Pinterest through personalized scheduling algorithms, and automated landing page engagement and image optimization.
Brooke Griffin, CEO of Skinny Mom, said, "Pingage provides us with a predictable way to increase the performance of our Pinterest strategy and campaigns. Tools like Pingage's scheduler are also easy to maneuver and efficient and have saved us hundreds of hours in scheduling our social media campaigns. Since we began working with Pingage six months ago, we've grown from 100k monthly page views to over 1.5 million. We have also seen more repins and a 10x increase in revenues. The results Pingage delivered went far beyond our expectations."
Pingage reports that Skinny Mom's results are reflective of those it is seeing across its initial customer set, which includes both Fortune 500 brands and dozens of smaller fashion, retail, travel, health and beauty and food categories.
Pingage was founded in October 2012 by Michael Wohlschlaeger, CEO, and Bob Gilbreath, president, who share a passion for using technology to make marketing more meaningful for businesses and their customers. Wohlschlaeger built the Pingage optimization and conversion platform to solve his previous startup's need for traffic. Gilbreath designed the pricing and service model to solve the issues he experienced first-hand in his previous roles as brand manager at Procter & Gamble and chief strategy officer for WPP's Possible Worldwide.
"Brands don't have time for another analytics dashboard or to run their own A/B testing on pins, and contests are expensive with very little sustained growth from the wrong types of followers. Not to mention, the time and resources invested have to be linked to actual bottom line results, and to date, social has proven too difficult with too little pay-off," said Gilbreath. "Pingage is committed to providing solutions that allow brands to leverage social as easily as their other marketing channels, and the performance model means they don't have to risk brand dollars on experimentation."
To learn more, visit: http://pingagenow.com.
Pingage helps businesses grow results on Pinterest while reducing brands' effort and charging only for results. Its proprietary technology and continually improving algorithms maximize the likelihood of consumers viewing content, following a brand and converting to revenue. Because Pingage is only paid for delivering media-like results, it is constantly innovating to help its clients grow. Pingage is based in Cincinnati, OH, global capital of brand marketers including Procter & Gamble, Kroger, Macy's, Luxottica and Kao Brands.
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