MOUNTAIN VIEW, CA -- (Marketwire) -- 03/27/13 -- Ooyala today announced its newest advances in multi-screen video technology for broadcasters and media companies. The new products build on Ooyala's strong track record of innovation for companies needing to deliver premium, protected content across all screens in a way that maximizes viewer personalization, content discovery and monetization.
The new products include:
•Ooyala Discovery Guide for personalized programming guides that blend live and VOD content•Hook, a mobile video playback application that simplifies distribution to nearly all Android devices•Ooyala XTV Connect for playback of video discovered on mobile devices via connected TVs•Ooyala Rights Locker for managing entitlements for linear and VOD content on a per-user basis
Ooyala will be showcasing its full set of offerings -- from live streaming and mobile video to social integration and monetization tools -- as well as Discovery Guide, XTV Connect and Hook at this year's National Association of Broadcasters (NAB) Show in Las Vegas, and exhibiting at MIPCube in Cannes, France, both from April 8-11. To learn more or to schedule a meeting at either show visit the events page at Ooyala.com.
"Today's new product offerings overcome significant barriers for media companies delivering premium content online, in the critical areas of content discovery, multi-screen DRM, and distribution to mobile devices and connected TVs," said Bismarck Lepe, president of products and co-founder of Ooyala. "These products will help our customers deliver a more lucrative TV-like experience on all screens, and create seamless connections between content and consumers."
"Getting live video content to Android devices is extremely challenging and, as a result, some content owners have even considered abandoning support for Android altogether," said Dan Rayburn, Principal Analyst, Frost & Sullivan. "With Hook, Ooyala is solving a major pain point for premium content owners that want to reach as many Android devices as possible. Ooyala is stepping in to solve a problem that Google has been unable, or unwilling, to address."
Ooyala Discovery Guide Increases Engagement Through Data-Driven Personalization
Building on the success of Ooyala Discovery, launched in 2012, Ooyala Discovery Guide is a significant step forward enabling media companies to blend linear, live and on-demand content into an integrated, engaging guide experience. Ooyala Discovery represents a unique data-driven approach to engagement and revenue optimization that has been proven with trial customers to advance key business goals such as driving usage, increasing ad completions and improving ad fill rates.
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