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Boston's Kandessa Readies Restaurant News App for New England Foodservice, Unveils Digital Marketing and Custom Content Program

Mar 26 2013 12:00AM

Marketwire

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BOSTON, MA -- (Marketwire) -- 03/26/13 -- Eatery Pulse Digital, Kandessa Digital's web-interactive (digital "flipping") smartphone and tablet magazine is set to be released April 12. Top restaurant executives based in New England will be the first to access the foodservice media firm's restaurant news app on Android.

Top executives from Hartford, Conn., to Boston, Mass. and up through Presque-Isle, Maine will enjoy hard-hitting trends and information services to run better businesses in 2013. The Eatery Pulse Magazine brand, in both web, web-interactive and mobile formats, informs and inspires top industry management with coverage of foodservice news, trends and operational & marketing insights in New England.

Insider members (Kandessa Digital super-subscribers), will be the first to experience the engaging, insightful restaurant news app. Both national and regional subscribers are automatically authenticated for the download of the Android restaurant news app, and the iOS-powered app later in the month of April.

"What we learned is that we weren't adept at conveying our capabilities to boost the operational and marketing success of entrepreneurs and established enterprises in the foodservice channel," says Rick Zambrano, Kandessa Digital managing director. "The launch of our restaurant news app here in New England, and then a few weeks later on the national scene, together with our adding digital marketing and custom content marketing within the vertical as solutions, is both a commitment to our peers and a product of a new-found lesson."

For marketers, Kandessa Digital's restaurant news app and three other marketing services, born, bred and honed in the foodservice channel, are expected to differentiate the foodservice publisher, as well-known experts like McKinsey and Corporate Visions continue to suggest that B2B advertising that doesn't have a solid content foundation lacks both efficacy and ROI-based demand.

Services such as digital content marketing (e-newsletters, social campaigns), custom content, including full-length digital magazines, and sponsored content will all now be effective, easy-access solutions for marketers in the foodservice channel -- all from a trusted, single-source brand.

Subscriptions, marketing services and ad deployment
To become an Insider and have access to the restaurant news app, restaurant management and culinary executives click over to http://eaterypulsemagazine.com/app.

Marketers that wish to access the digital marketing capabilities across the Eatery Pulse Magazine platform, comprising of Eatery Pulse Magazine's web edition and the mobile and web-interactive application, can review the opportunities in the media solutions kit: http://www.slideshare.net/kandessamedia/eatery-pulse-magazine

To access digital and custom content services, enterprises that are marketing within the foodservice channel, can view the ondemand portfolio of services and contact information, visit: http://www.slideshare.net/kandessamedia/kandessa-ondemand-digital-marketing-for-foodservice

"From emerging tech entrepreneurs to Fortune 500 companies, the new restaurant news app and digital and custom content marketing services empower firms to market and operate with more efficacy in the foodservice channel," adds Ryan O'Hara, strategic marketing consultant, Kandessa Digital.

Follow Eatery Pulse Magazine on Twitter, Google+ or slideshare.

About Kandessa ondemand and Web+Digital foodservice news magazines
Kandessa ondemand creates compelling, engaging, and informative content in the foodservice channel. Marketing clients access a range of solutions across a cumulative 20 product and service categories to run better businesses as a result of Kandessa's proven capabilities, including informed, inspired custom content, digital and advertorial publications and content marketing solutions for enterprises in the foodservice channel.

Kandessa's Web+Digital is the foodservice industry's answer to informed, inspired news and insights. Tracking the trends that matter to top chain and independent executives, Web+Digital foodservice trade publications are powered by you, the foodservice director, owner, manager or franchisee.

Kandessa Digital information services brand provides multifaceted business intelligence to foodservice management across Boston to Los Angeles. Through its national publication, Chain Pulse Magazine, and Web+Digital editions of Eatery Pulse Magazine for New England, nearly 100,000 foodservice directors, owners and managers will access information and services to run better businesses in 2013.



Rick Zambrano
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Source: Marketwire


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