NASHVILLE, TN and BOSTON, MA -- (Marketwire) -- 03/25/13 -- Moontoast, an innovative Social Rich Media advertising platform leader, today announced a partnership with SocialCode, the leading social marketing solutions provider and Facebook Strategic PMD. SocialCode and Moontoast, both named winners in the Facebook PMD Innovation Competition last week, will collaborate to help advertisers foster stronger engagement with fans, specifically within the News Feed and on mobile devices.
SocialCode, a marketing solutions pioneer, builds targeted communities, engages those audiences and converts them to customers and evangelists for the top Fortune 500 brands. Fueled by proprietary technology, SocialCode collects and analyzes intelligence on the full spectrum of organic, paid and earned social media to inform client campaign strategy across all major social platforms including Facebook, LinkedIn and Twitter. The launch of its latest intelligence offering, Message Optics, has allowed SocialCode, and its clients, to monitor Page Post performance in the News Feed to understand which posting tactics, content creation and paid media strategy garner results aligned with campaign goals.
"As the focus of Facebook and marketers shifts to the News Feed, on desktop and mobile, we are dedicated to providing performance insights to inform decisions that will amplify reach and engagement for these placements," said Laura O'Shaughnessy, CEO of SocialCode. "Moontoast's concentration on compelling News Feed experiences will provide our client campaigns with rich media ads to ensure optimal fan engagement leading to earned impressions and extended reach in the News Feed."
"We're thrilled to be working with the SocialCode team," said Moontoast CEO Blair Heavey. "Together we bring marketers truly innovative social advertising solutions on Facebook -- from creative development to real-time analytics and optimization -- all the critical elements needed to execute authentic rich experiences that map closely to the consumer purchase journey -- online or on mobile devices."
Moontoast's Social Rich Media Ad Platform is one of the first platforms to enable brands to inject Facebook Page Posts with rich visual, auditory and interactive brand experiences directly within the Facebook News Feed, in both desktop and mobile environments. Brands can also use the Moontoast platform to boost these rich media Page Posts into Page Post Ads and Sponsored Stories in the News Feed.
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