CHICAGO, IL -- (Marketwire) -- 03/25/13 -- BMO Harris Bank and Y&R Midwest announced today that they're launching a new campaign featuring Chicago Blackhawks players, to celebrate their ongoing multi-year sponsorship of the team.
The new advertising includes two 30-second spots airing throughout the Chicagoland area. This is the second time BMO Harris Bank has featured Chicago Blackhawks players in its advertising, the first time being 2010, just before the Blackhawks went on their Stanley Cup run.
In the new spots, BMO Harris Bank partners with the Chicago Blackhawks to help find solutions for their customers. "Ice Bank" and "Defense" will launch at the end of the month. "Ice Bank" features Chicago Blackhawks Forward Patrick Sharp, helping new BMO Harris employees with their skating skills, including a cameo appearance by Rob Belushi, son of Chicago actor Jim Belushi. In "Defense," the Blackhawks Patrick Sharp, Duncan Keith and Brent Seabrook share BMO Harris' commitment to helping their customers by having a little friendly pushing and shoving over who gets to help a customer in line.
"This work recognizes our strong five-year partnership with the Chicago Blackhawks which has been an important part of our overall efforts to support leading Chicago-based organizations," says Justine Fedak, Senior Vice President and Head of Brand, Advertising and Sponsorships for BMO Financial Group, North America. "BMO Harris and our revered Blackhawks, one of the 'original six' of the NHL, are both strong brands with strong Chicago roots that share a long history of supporting the Chicago community."
"We are really proud of our new work for BMO Harris Bank," said Bill Cimino, Chief Creative Officer and president of Y&R Chicago. "With the Blackhawks having such a great season and Chicago's excitement over the team, it's a great time to celebrate our partnership with the Blackhawks. And hopefully these new spots will also be a part of a Blackhawks championship season as it was in 2010."
About BMO Harris Bank
BMO Harris Bank provides a broad range of personal banking products and solutions through over 600 branches and approximately 1,300 ATMs in Illinois, Wisconsin, Indiana, Kansas, Missouri, Minnesota, Nevada, Arizona and Florida. BMO Harris Bank's commercial banking team provides a combination of sector expertise, local knowledge and mid-market focus throughout the U.S. For more information about BMO Harris Bank, go to the company fact sheet. Deposit and loan products and services provided by BMO Harris Bank N.A. Member FDIC. BMO Harris Bank(SM) is a trade name used by BMO Harris Bank N.A. BMO Harris Bank is part of BMO Financial Group, a North American financial organization with approximately 1,600 branches, and approximately $542 billion in assets (as of Jan. 31, 2013).
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency and VML, one of the most highly regarded and fastest-growing digital agencies in the world. Y&R also includes specialized companies in every region, such as Bravo, Kang & Lee, SicolaMartin, Banner, to name just a few, as well as global marketing practices, such as Tech.YR and Y&R Sports Group. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R's largest agency, Y&R Advertising, has 186 offices in 90 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, Revlon, GAP, Land Rover, LG and Telefonica, among many others.
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