HONG KONG -- (Marketwire) -- 03/23/13 -- Pure LatexBLISS, one of the fastest growing mattress brands in the world, celebrated its official launch in Asia with a grand opening celebration in Hong Kong on Saturday, March 23rd. The event marked the beginning of the company's aggressive Asian expansion plans this spring.
The company partnered with Sofamark, one of Hong Kong's leading furniture stores, to introduce its mattress, pillow and topper products in Sofamark showrooms located in Sheung Wan, Taikoo and Kwun Tong. Pure LatexBLISS will be one of the first mattress brands featured in Sofamark's new mattress galleries, "Mattress World."
The "Better Sleep by Relieving Tension and Relaxing Muscles" launch event and press conference was successfully held at The LANGHAM in Hong Kong. During the event, Mr. Dave Fisher, President and Chief Executive Officer, Latex International gave his welcome remarks and officiated a ribbon cutting ceremony together with Mr. Kurt Ling, President, Pure LatexBLISS; Mr. Tomas Eisenberg, Vice President, Strategic Marketing, Latex International; Mr. Lim Bok Po Director (Asia), Sales and Licensing, Latex International; Mr. Jack Kwan, Director, Sofamark, Mr. Nelson Lau, Director, Sofamark and Mr. Benny Chan, General Manager, Sofamark. A well received health talk was presented by Dr. Benny Tong, a veteran chiropractor, about how to get better sleep.
"Pure LatexBLISS has fast become one of the most recognized unique latex brands. With Chinese demand for American-made unique products on the rise, this is the perfect time to expand our international presence once again," said Pure LatexBLISS President Kurt Ling. "Recognizing that Pure LatexBLISS is regarded as a high-quality mattress brand internationally, Sofamark invited us to be one of the featured mattress companies at its Mattress World. We couldn't be more excited to use this opportunity to establish our presence in the Asian market."
All Pure LatexBLISS products exported to Asia will still be manufactured in the United States at the company's Connecticut facility. The company will also introduce a new exclusive, ultra-unique collection customized specifically for the Asian consumer, with new mattress profiles including 13-inch, 14-inch and 15-inch all-latex beds. The pricing for the mattresses ranges from $2,500 to $8,000 US dollars (approximately HK$19,500 to HK$62,400). Introducing the innovative concept of how relaxing muscles results in a better night's sleep, Pure LatexBLISS is to be recognized as an alternative to memory foam sleep products.
Atlanta-based Pure LatexBLISS is one of the fastest growing unique mattress brands in the world, manufacturing and marketing ultra premium mattresses made with the finest components available and delivering unprecedented value. When founded, Pure LatexBLISS used contract manufacturers and logistics partners. Today, the company does business in 17 countries with regional distribution centers in the United Kingdom, France, Asia, Canada, Atlanta, Miami, Phoenix, Texas, Connecticut, and Portland (OR). Pure LatexBLISS has five showrooms worldwide in Brussels, Belgium, High Point, NC, Las Vegas, NV, Shelton, CT and Tupelo, MS.
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