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Luxury Drinks Website Offers Exclusive Benefits to New Members

Mar 22 2013 12:00AM

Marketwire

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LONDON, UNITED KINGDOM -- (Marketwire) -- 03/22/13 -- Recently launched drinks website Alexander & James (A&J) is now offering a loyalty programme with a difference. The premium spirits retailer has ensured members of this loyalty scheme are eligible for immediate, bespoke benefits - rather than slowly accrued points.

Rewards that open the door to exclusive events, offers and experiences will be tailored to members' tastes and given spontaneously. For a limited time only, new joiners will also benefit from free shipping on every order they make until 31 March 2013. All benefits will be based on the preferences defined by new members and will begin as soon as they sign up.

A&J opens the door to sought-after invitations to parties, film premieres and Fashion Week events plus other celebrity-attended occasions. Members will be first in line for exclusive, limited edition bottles of whisky and other fine spirits, including Tanqueray and Don Julio Tequila.

The membership offer also includes free samples of A&J's range of luxury liqueurs and spirits and invitations to A&J tastings. A&J members can even create a link to Facebook that will prompt them to remember upcoming birthdays and anniversaries, and which will also make gift suggestions.

Alexander & James is the ultimate online destinations for drinks connoisseurs and gift-givers. It offers superior online service, expert guidance and luxury presentation alongside its deluxe range of whisky, gin, vodka, rum, tequila and liqueur brands. Indeed, A&J offers a range of Grand Marnier liqueurs, including the original Cordon Rouge and more indulgent interpretations, such as Grand Marnier Quintessence with its 'quintessence' of orange distillation. Whisky enthusiasts will be spoilt for choice with the site's offering including distiller's editions of classic single malts and ultra-premium Johnnie Walker blended whiskies. Visitors to the site can also complete the experience by recreating the wonder of the world's best bars in their own home with A&J's beautiful accessories such as perfectly matched glasses, cocktail making equipment and whisky gadgets.

The A&J shopping experience allows members and all shoppers to customise their purchases with personalised gift cards, free engraving on selected lines and complementary luxury packaging with all deliveries. Every A&J order is assigned a dedicated customer service advisor, meaning that personal attention ensures that each purchase is perfectly packed and delivered.

A&J, which is backed by global drinks giant Diageo, is currently exclusive to the UK, but plans to extend its reach into selected European markets soon.

About Alexander & James

Alexander & James is new on the internet, but has over half a century of real life craftsmanship and heritage behind it, as a proud part of Diageo, the world's leading spirits company. For more information on Alexander & James visit www.alexanderandjames.com/aboutus or find us on Facebook and Twitter. Alexander & James values quality over quantity, including responsible consumption of spirits. Visit www.DRINKiQ.com for information and tools to promote responsible drinking.



Contacts:
Edelman
Mary Mitchell
+44 203 047 2108
Mary.Mitchell@edelman.com





Source: Marketwire


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