News Column

McDonald's USA Evolves Menu With New Freshly Prepared Premium McWrap Sandwiches

Mar 21 2013 12:00AM

Marketwire

ThumbnailAll three varieties of the tortilla-wrapped entree feature fresh vegetables, grilled or crispy chicken breast along with signature sauces such as seasoned rice vinegar, sweet chili, or creamy garlic served in a convenient hand-held package designed for eating on-the-go.LogoTracker

OAK BROOK, IL -- (Marketwire) -- 03/21/13 -- McDonald's introduces the new "Premium McWrap" in restaurants nationwide. The freshly prepared sandwich wraps are part of McDonald's commitment to offering customers a variety of relevant tastes and new food choices. All three varieties of the tortilla-wrapped entrée feature fresh vegetables, grilled or crispy chicken breast along with signature sauces such as seasoned rice vinegar, sweet chili, or creamy garlic served in a convenient hand-held package designed for eating on-the-go.

Customers can choose from three meal-sized Premium McWraps, including the "Chicken & Bacon Premium McWrap," "Sweet Chili Chicken Premium McWrap" or "Chicken & Ranch Premium McWrap" for a recommended price of $3.99 (price and participation may vary). The Premium McWrap is McDonald's first permanent menu item to include sliced cucumbers and its first hand-held entrée to include fresh spring mix. Varieties range from 360 to 600 calories depending on customer's choice of grilled or crispy chicken.

"Premium McWraps are a great example of how we can bring innovative new tastes to our customers in the U.S. by leveraging successful global menu items, in this case, from McDonald's Europe," said McDonald's USA senior director of culinary innovation Dan Coudreaut. "Also, the packaging design was an important challenge for us as we wanted to ensure our customers can enjoy each bite; whether dining in our restaurants or on-the-go."

The Premium McWrap made its way to the U.S. from McDonald's Europe, where in 2004 it launched in Poland as one of their most successful menu items. The sandwiches were tested on menus in two U.S. cities before appearing in McDonald's restaurants nationwide this week.

About McDonald's Premium McWraps

The Premium McWrap varieties include:

Chicken & Bacon includes grilled or crispy chicken breast filet with bacon, two half slices of tomato, spring greens, shredded lettuce and cheddar jack cheese, all drizzled with a creamy garlic sauce wrapped in a 10-inch warm flour tortilla. (440-600 calories) •Sweet Chili Chicken includes grilled or crispy chicken breast filet, crisp cucumber slices, spring greens, shredded lettuce, sweet chili, and cheddar jack cheese, all drizzled with creamy garlic sauce and wrapped in a 10-inch warm flour tortilla. (360-520 calories) •Chicken & Ranch includes grilled or crispy chicken breast filet, with two half slices of tomato, cucumber slices, spring greens, shredded lettuce and cheddar jack cheese, all drizzled with seasoned rice vinegar and buttermilk ranch sauce 10-inch warm flour tortilla. (430-590 calories)



For the most up-to-date nutrition information, please visit www.mcdonalds.com/nutrition.

About McDonald's
McDonald's USA, LLC is the leading foodservice provider in the United States serving a variety of wholesome foods made from quality ingredients to millions of customers every day. Nearly 90 percent of McDonald's 14,000 U.S. restaurants are independently owned and operated by local business men and women. Since 1974, McDonald's has supported RMHC and its mission to improve the health and well-being of children around the world. Customers can now log online for free at any of the more than 12,000 participating Wi-Fi enabled McDonald's U.S. restaurants. For more information, visit www.mcdonalds.com and news.mcdonalds.com/US or follow us on Twitter (@McDonalds) or Facebook (Facebook.com/McDonalds) for updates on our business, promotions and products.

The following trademarks used herein are owned by McDonald's Corporation and its affiliates: McDonald's, Premium McWrap. © 2013 McDonald's



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FOR MORE INFORMATION:
Molly McKenna
molly.mckenna@us.mcd.com
630-623-6593

Christie Shein
cshein@golinharris.com
312-729-4183

Online Newsroom:
http://news.mcdonalds.com/US





Source: Marketwire


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