LONDON, UNITED KINGDOM -- (Marketwire) -- 03/21/13 -- This Easter break, the British economy will receive a welcome boost of just over GBP 2 billion pounds as parents across the country dig deep into their pockets to keep their children entertained during the school holidays - according to a new consumer study by Travelodge Hotels.
Keeping school age children entertained over two weeks is no easy task, therefore in order to keep their little darlings out of mischief, British parents will be forking out on average GBP 306.22 on a short break, several Daycation trips and on traditional handy crafts and home baking; in a bid to keep their children entertained this Easter break.
Listed below are the top ten UK cities where families are spending above the national average and will be splashing out the most money to keep their children amused over the Easter holidays:
---------------------------------------------------------------------------- Average spend during theCities Easter Holidays Average spend on a 'Daycation'----------------------------------------------------------------------------Wolverhampton GBP 450.00 GBP 80.71----------------------------------------------------------------------------Swansea GBP 418.30 GBP 44.15----------------------------------------------------------------------------Liverpool GBP 381.24 GBP 39.65----------------------------------------------------------------------------Aberdeen GBP 370.30 GBP 32.03----------------------------------------------------------------------------London GBP 361.26 GBP 40.18----------------------------------------------------------------------------Leicester GBP 357.26 GBP 35.85----------------------------------------------------------------------------Portsmouth GBP 347.68 GBP 40.47----------------------------------------------------------------------------Glasgow GBP 316.46 GBP 31.71----------------------------------------------------------------------------Cardiff GBP 312.72 GBP 39.32----------------------------------------------------------------------------Birmingham GBP 307.14 GBP 37.18----------------------------------------------------------------------------
The research conducted with 2,000 British families by Travelodge also revealed that parents are reliving their childhood holiday memories this Easter and taking their children on inexpensive trips to: the countryside, the seaside, to museums and to visit family, rather than taking a foreign holiday and to avoid their children sat for hours in front of the TV watching DVDs and playing games.
The report revealed that 34 per cent of British families have booked a UK coastal break this Easter with the top destinations being: Blackpool, Brighton, Devon and Cornwall.
