SOMOSTV's Semillitas channel is now available nationally on Comcast's Xfinity On Demand platform, it was announced today. The channel, which highlights Hispanic heritage and traditions and is aimed at Hispanic children 5 years and under, can be accessed by MultiLatino subscribers as part of Comcast's programming on its Free Video On Demand effort.
Comcast already holds sway over a significant portion of Hispanic viewership through NBCUniversal, whose acquisition it completed on March 19. NBCUniversal owns Hispanic-programming channels Telemundo and mun2.
Cable giant Comcast was No. 18 on HispanicBusiness' 2013 Supplier Diversity index.
"Comcast has an effective outreach to minorities, both Latino and non-Latino, with a rich cutting edge product, and interactive entertainment alternatives," Luis Villanueva, president and CEO of SOMOSTV, said in a statement.
Hispanic children 5 and under represent more than one-quarter of the Hispanic market and more than half of the age group in major cities in California, Texas, Nevada and Florida, Villanueva added.
Semillitas' animated, violence-free programming is presented in neutral Spanish, with a significant proportion of educational and entertainment content originally produced in Spanish from Latin America. It also includes in-house content that rescues Latin American traditions and songs.
At the same time, the channel helps parents establish Spanish-language and Hispanic culture with pro-social behavior at an early age.
Semillitas, whose name translates as "little seeds," is fully supported in social media and its own website.
SOMOSTV develops and promotes pay TV in the U.S. Hispanic market and Puerto Rico. The company, based in Miami, has three networks: ViendoMovies, a 24-hour commercial-free film channel; Semillitas; and Klavo for the Hispanic male audience.
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