News Column

Semillitas Available On Xfinity On Demand By Comcast

Mar 20 2013 12:00AM

Hispanic PR Wire

MIAMI, March 20, 2013 /PRNewswire/ -- Semillitas, the channel for Latino children 0-5 years of age produced by SOMOSTV, today announced it's available nationally on the Xfinity On Demand platform from Comcast, a leading global media and technology company. The content designed to protect Latino heritage and traditions, is accessible to all MultiLatino subscribers, as part of Comcast's efforts to provide premium programming on its Free Video On Demand.

Luis Villanueva, President and CEO of SOMOSTV welcomed this initiative: "We are proud to have Semillitas on Xfinity, one of the most innovative television platforms in both traditional and internet distribution. Comcast has an effective outreach to minorities, both Latino and non-Latino, with a rich cutting edge product, and interactive entertainment alternatives. Semillitas fits into this strategy, fulfilling the entertainment needs of a significant segment of the market. " The executive points out that Latino children 0-5 years of age represent 27% of the Hispanic market and over 50% of this age group in major cities in states such as California, Texas, Nevada and Florida.

Semillitas programming is characterized by last generation animation in neutral Spanish placed in a healthy environment, violence free. The channel has a significant proportion of educational and entertainment content originally produced in Spanish from Latin America and also includes in-house content which rescues Latin American traditions and songs. At the same time, it supports parents in establishing Spanish language and Latino culture with pro-social behavior at an early age. Semillitas combines branded animation and innovative content from global markets and is also fully supported in social media and its own website. It also distributes a daily RSS feed to keep parents informed in latest educational trends.


SOMOSTV is a company based in Miami, Florida, dedicated to the development and promotion of pay TV in the US Hispanic market and Puerto Rico. The company produces and distributes high quality television signals with technical and creative excellence, culturally relevant and competitive with the best in the industry. Has strong knowledge of the Latino market and their demographic and psychographic needs. SOMOSTV currently has three networks: ViendoMovies (24 hour originally produced in Spanish, commercial-free film channel), Semillitas (serving Latino children between 0 and 5 years of age) and Klavo (for Hispanic male audience).


Source: Hispanic PR Wire

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