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Dachis Group Raises $7.5 Million in New Venture Funding

Mar 20 2013 12:00AM

Marketwire

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AUSTIN, TX -- (Marketwire) -- 03/20/13 -- Dachis Group, a leader in data-driven social marketing solutions, today announced the completion of $7.5 million in Series C funding led by Austin Ventures.

Brand marketers and agencies worldwide have quickly come to understand the explosive power of social marketing and the promise of engaging with their key constituents at scale. However, optimizing investments in social and measuring concrete ROI has proven difficult.

Dachis Group offers the most advanced big data social marketing analytics platform in market, meeting the increasingly complex measurement and amplification needs of global brands.

"There is no doubt in our minds that social engagement is driving more effective brand marketing," said Chris Pacitti, General Partner, Austin Ventures. "Given the enormous market for brand spend globally, we are a big believer in Jeff's vision and approach. With an ever-expanding set of social engagement currencies, it is our continued belief that the disruptive platform the team at Dachis Group has built has the opportunity to become the 'de facto' standard in social measurement. We are delighted to continue to partner with Jeff and his team."

Building on a successful 2012, which saw the company launch its social analytics software, Dachis Group will use this investment to accelerate the development of its core big data social analytics platform, and meet the dramatic increase in market demand for its social marketing solutions.

"If you can't measure it, you can't manage it, and we have the most powerful enterprise class social analytics platform in market today to help brands measure and manage social engagement programs across all social engagement touch points," said Jeffrey Dachis, Founder, CEO and Chairman of Dachis Group. "This additional funding will enable us to better meet the growing needs of our customers who all share our belief that data driven social marketing is modern marketing's future."

Over the last 12 months, Dachis Group has seen significant traction and rapid growth for its software platform and data-driven marketing software solutions customer base:

•In less than one year, across its product suite, Dachis Group has sold over 100 enterprise licenses into large global brands including Nokia, New York Life, Starwood, Bloomberg, Bank of America, Estée Lauder, Juniper, Acer, and AT&T.

•The Dachis Group platform currently analyzes the social engagement of over 35,000 brands and several hundred million social actions every day.

•The Dachis Group platform currently analyzes the social engagement of over one million passionate brand power advocates, who in turn drive over 20% of all earned brand impressions for the brands the company tracks.

•This data represents over 850 trillion permutations of data and the analysis of almost three million brand relevant social signals a day and the effectiveness and brand impact of almost 20 billion earned brand impressions daily.

For more information, visit www.dachisgroup.com.

About Austin Ventures

Austin Ventures has worked with talented entrepreneurs to build valuable companies for over 25 years. With $3.9 billion under management, Austin Ventures is the most active venture capital and growth equity firm in Texas and one of the most established in the nation. With an investment focus on business services and supply chain, financial services, new media, Internet, and information services, Austin Ventures invests at all stages of company development. Austin Ventures' strategy is to partner with talented executives and entrepreneurs through its CEO-in-Residence and Entrepreneur-in-Residence programs. Visit austinventures.com for more information.

About Dachis Group

Dachis Group is the global leader in data-driven social marketing solutions. Built on a proprietary big data analytics platform, Dachis Group's social performance measurement and amplification software applications, collaborative insights and reporting capabilities, and world leading data-driven social marketing solutions group help the world's largest brands engage@scale with their customers.

Every day, Dachis Group's big data social analytics platform monitors over 10 billion social behaviors and 50 million+ social signals in real-time. Dachis Group delivers powerful insights by tracking, monitoring and helping manage conversations and content across 35,000 brands, 100 million social accounts, and an aggregate audience of 7 billion followers, fans, subscribers and contributors from 233 countries across dozens of the largest social platforms.

The company serves many of the world's largest brand marketers and their agencies including Disney, Estée Lauder, US Cellular, Hewlett Packard, Nestlé, and Nokia.

Dachis Group Social Marketing Software and Solutions - Engagement@Scale

Performance Measurement
Campaign Performance Monitor - Dachis Group's Campaign Performance Monitor measures the value of social campaigns by providing detailed isolation of campaign specific engagement metrics around the content, conversation, advocates and campaign relevant social signals needed for optimizing social marketing campaign performance while they are executing.

Social Performance Monitor - Dachis Group's Social Performance Monitor is a powerful brand-based social performance benchmarking, measurement, insights, and optimization solution for measuring social marketing's impact on brand performance.

Amplification
Advocate Insight - The world's largest global brands have large numbers of passionate fans. How do you identify them and maximize their earned media value? Dachis Group's Advocate Insight offers advanced advocate identification, management, and activation capabilities.

Employee Insight - Employee advocates are an untapped resource for most of the world's brands. Dachis Group's Employee Insight offers advanced employee advocate recruitment, management, and activation capabilities including a configurable online portal to mobilize employees with workflows and messaging to accelerate participation and authentically echo and amplify a brand's social efforts.

Collaborative Insights and Reporting
All Dachis Group solutions come with collaborative insights capabilities enabling social teams, agencies, and brand management to easily collaborate on driving insights from social engagement data, and deliver out of the box gorgeous "Boss Ready" reporting with just one click.

Data-driven Social Marketing Solutions
To help brands or their agencies drive engagement at scale and social marketing success, Dachis Group offers a set of packaged, managed and custom social marketing engagement programs around the optimization of earned vs. owned vs. paid media investments, content, conversation, advocacy, community, and campaigns, and ongoing solutions for reporting, benchmarking, analysis, and insights.

Engage@Scale with Dachis Group

Social Business Index
Dachis Group develops and maintains the Social Business Index, providing ongoing real-time ranking, analysis, and benchmarking of social business performance for over 25,000 companies and over 35,000 brands tracking their conversations and activity across a social business graph of 100 million social accounts and 233 countries.

Social Business Summit Series
To provide ongoing support to customers that want to engage@scale, Dachis Group hosts an ongoing series of annual Social Business Summits around the globe, exploring the most current ideas in social business thought leadership, fostering ongoing dialog among participants, and engaging other social business practitioners in real-time, in-person, day-long events.

Social Business Council
Dachis Group operates and manages the Social Business Council, the largest peer-to-peer knowledge-sharing community for social marketers and social business practitioners to share ideas, best practices, and learnings from a community.

Social Business Journal
Dachis Group publishes a quarterly journal with in-depth coverage and analysis of the most relevant topics related to social marketing in both print and digital format.

Dachis Group is hiring the best people to join the world's most advanced big data social analytics team and to work on the most sophisticated data-driven social marketing solutions. Review job opportunities at http://www.dachisgroup.com/careers/ and contact opportunities@dachisgroup.com to introduce yourself.



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Contacts
Lara Hendrickson
Dachis Group
Email Contact
(512) 275-7825

Ken Bruno
The Morris + King Company
Email Contact
(212) 561-7459





Source: Marketwire


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