AUSTIN, TX -- (Marketwire) -- 03/20/13 -- Dachis Group, a leader in data-driven social marketing solutions, today announced the completion of $7.5 million in Series C funding led by Austin Ventures.
Brand marketers and agencies worldwide have quickly come to understand the explosive power of social marketing and the promise of engaging with their key constituents at scale. However, optimizing investments in social and measuring concrete ROI has proven difficult.
Dachis Group offers the most advanced big data social marketing analytics platform in market, meeting the increasingly complex measurement and amplification needs of global brands.
"There is no doubt in our minds that social engagement is driving more effective brand marketing," said Chris Pacitti, General Partner, Austin Ventures. "Given the enormous market for brand spend globally, we are a big believer in Jeff's vision and approach. With an ever-expanding set of social engagement currencies, it is our continued belief that the disruptive platform the team at Dachis Group has built has the opportunity to become the 'de facto' standard in social measurement. We are delighted to continue to partner with Jeff and his team."
Building on a successful 2012, which saw the company launch its social analytics software, Dachis Group will use this investment to accelerate the development of its core big data social analytics platform, and meet the dramatic increase in market demand for its social marketing solutions.
"If you can't measure it, you can't manage it, and we have the most powerful enterprise class social analytics platform in market today to help brands measure and manage social engagement programs across all social engagement touch points," said Jeffrey Dachis, Founder, CEO and Chairman of Dachis Group. "This additional funding will enable us to better meet the growing needs of our customers who all share our belief that data driven social marketing is modern marketing's future."
Over the last 12 months, Dachis Group has seen significant traction and rapid growth for its software platform and data-driven marketing software solutions customer base:
•In less than one year, across its product suite, Dachis Group has sold over 100 enterprise licenses into large global brands including Nokia, New York Life, Starwood, Bloomberg, Bank of America, Estée Lauder, Juniper, Acer, and AT&T.
•The Dachis Group platform currently analyzes the social engagement of over 35,000 brands and several hundred million social actions every day.
•The Dachis Group platform currently analyzes the social engagement of over one million passionate brand power advocates, who in turn drive over 20% of all earned brand impressions for the brands the company tracks.
•This data represents over 850 trillion permutations of data and the analysis of almost three million brand relevant social signals a day and the effectiveness and brand impact of almost 20 billion earned brand impressions daily.
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