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NEW YORK, NY -- (Marketwire) -- 03/19/13 -- Madison Logic, a distinguished provider of data powered lead solutions for the world's largest advertisers, today announced its webinar, Lead Nurturing: A Multi-Touch Journey, which will take place on Thursday, April 4 at 1:00 p.m. EDT. The webinar, led by Ruth Stevens, will discuss how nurturing can quadruple the productivity of lead generation. This webinar is essential for company leaders, account leaders and strategic sellers who are investigating how nurturing leads in order to drive consumers through the sales funnel is central to their success.

This webinar will provide attendees with valuable information on:

•How to identify qualified leads and drive them through the sales funnel •How the process of lead nurturing builds consumer awareness and trust •Best practices for B2B lead nurturing •The key touch point times to connect with buyers •Multi-touch nurturing tactics to engage prospects and keep them in the funnel

Stevens will take her expertise to the podium for this insightful webinar. She is a consultant on customer acquisition and retention, for both consumer and business-to-business clients. She has held senior marketing positions at Time Warner, Ziff-Davis and IBM, as well as two Internet startup companies. Stevens currently teaches graduate students at NYU and Columbia Business School, and she previously held a chair position with the Business-to Business Council of the DMA. Additionally, Stevens was named Crain's BtoB Magazine's 100 Most influential people in business marketing.

Through production of the webinar, Madison Logic will provide insightful information to companies wishing to maximize their lead nurturing efforts. Through a series of communications, building awareness and trust, lead nurturing, when done right, can have an incredible impact on overall sales. Delivering personalized, unique and useful communications to your prospects will ensure successful nurturing with your leads and keep your company's name, expertise and products and services top of mind.

To register for this webinar, please go to: http://bit.ly/YuFq6E, and to join the conversation on Twitter please use #nurtureleads.

If you are unable to attend the webinar live, an on demand version will be available on April 5 at: http://blog.madisonlogic.com/lead-nurturing-a-multi-touch-journey-webinar/.

About Madison Logic:
Madison Logic is a distinguished provider of data powered lead solutions for the world's largest advertisers. The Madison Logic suite of lead solutions enables sales and marketing teams to maximize reach, efficiency and effectiveness for campaigns across 10 industry verticals. Partnering with over 450 premium B2B publishers, Madison Logic has the largest reach and richest behavioral analytics in the industry. Visit www.madisonlogic.com to learn more.



Media Contact:
Brook Terran
Blast PR for Madison Logic
(919) 480-4058
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