Tony Tiburcio of Sinking Spring has given the Latino communities of Berks and Lebanon counties 90 minutes of news, music and fun through his television show, but hopes to attract more viewers with an online presence.
The independent videographer, producer, editor and host of "Tropicalisimo" is stepping into new territory as he takes his variety show into the digital realm.
"I want people to be able to watch streaming video," Tiburcio, 47, said from behind the four TV and computer screens he utilizes to produce the Spanish-language program. "People can watch it on demand and can come to the website 24 hours a day to watch interviews or music videos."
Tiburcio began his career in television in 1993, working for four years as an editor and producer for a news station in the Dominican Republic.
Immigrating with his wife, Zonia, in 1997, Tiburcio settled in Long Island, N.Y. With broadcasting only being one of his interests, Tiburcio found an artistic outlet and success as a shirt screen printer and embroiderer.
He moved to Reading in 2003 after seeing a practical appeal for the cheaper cost of living and an opportunity to merge his artistic and production skills.
"Anyone can use a camera," Tiburcio said. "But when you have an artistic mind, you have a special touch."
Since 2004, Tiburcio has been covering the latest developments, events and trends in Reading's Latino community through the weekend variety show.
In the city, he can be spotted among the nationally affiliated local news station cameramen at citywide events like the Dominican Independence Day Celebration or at City Council President Francis G. Acosta's re-election campaign kickoff.
In his green screen studio he has interviewed Reading Mayor Vaughn D. Spencer and has spoken with Mariela Jurado, bilingual coordinator for Berks County, about the voting process.
"I try to teach the people in Reading," Tiburcio said. "People come and live here for 15 years and still don't know Reading. They don't understand the historical value of the area.
"It is always better to know where you live; the history and what is happening now."
Regardless of what he may be covering, Tiburcio said, he uses his show as a platform to showcase the culture and beauty the city has to offer.
"The main thing is everything is positive," Tiburcio said. "I promote the good people who are doing good things here."
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