CHICAGO, IL -- (Marketwire) -- 03/18/13 -- Cision, the leading provider of cloud-based PR software, services and tools for the marketing and public relations industry, today announced a partnership with Marketwire to provide customers with new press release distribution options via the award-winning CisionPoint platform. The partnership allows Cision customers to connect with media, influencers and consumers through Marketwire's distribution channels, and benefit from increased visibility into press release performance and improved analytics via post-distribution reports.
"Our partnership with Marketwire addresses the changing needs of our customers," said Peter Granat, president & CEO, Cision. "Customers want to increase the visibility of their press releases and need distribution options that target the media and consumers directly. Marketwire lets customers do all that and more. We're excited to align ourselves with a company that has over three decades of experience in elevating the message of their customers."
"Marketwire customers count on us to connect them to the people who help grow their brands and their businesses; an ever-evolving audience of traditional and online media, social networks and influencers," explains Michael Nowlan, Marketwire's president & CEO. "Partnering with Cision lets their clients benefit from a comprehensive, customer-centric solution for the distribution and monitoring of press releases."
As a result of the partnership with Marketwire, Cision customers will immediately be able to take advantage of a number of other benefits, including:
•Distribution to media, financial analysts, online influencers and social networking sites with the ability to target by region, city or nation and overlay reach with relevant industry segments •Robust analytics that allow customers to monitor page views, clicks, unique visitors, top-referring sites, and the time of day for views, as well as compare the performance of their press releases and save and share reports in multiple formats •Ability to increase visibility by adding hyperlinks, pictures, audio and videos to press releases •Social media features that allow customers to easily share their releases on key social media channels such as Twitter, Facebook and YouTube •Editorial review of releases including a multi-step security process •Efficiency in meeting regulatory filing and disclosure requirements in the United States and Canada •Advanced press release SEO features that strengthen exposure in search engines
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