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Burger King(R) Continues Menu Expansion With All-Day Chipotle Line-Up and Donut Bites

Mar 18 2013 12:00AM

Marketwire

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TORONTO, ONTARIO -- (Marketwire) -- 03/18/13 -- Burger King Worldwide, Inc. (NYSE: BKW) announced a further menu expansion in Canada with the addition of an entirely new Chipotle menu line-up and, for the first time, sweet and delicious Donut Bites. The all-day menu additions will allow Canadians to satisfy their spicy or sweet cravings any time of day when visiting their local BURGER KING® restaurant. The new Chipotle menu options and Donut Bites are now available at participating restaurants across Canada for a limited time.

"Burger King Restaurants of Canada is committed to menu innovation through enhancing our current flavour and snack offerings with must-try options for our customers," said Alison Fletcher, Director of Marketing Canada, Burger King Worldwide, Inc. "The new Chipotle sandwich and wrap line-up caters to Canadians' cravings for deliciously spicy options whenever they choose to visit, while our Donut Bites provide a sweet standalone snack, or addition to any BURGER KING® meal."

The new Chipotle menu line-up includes: the Chipotle WHOPPER® Sandwich, Chipotle WHOPPER JR. ® Sandwich, Chipotle TENDERCRISP® Sandwich, Chipotle TENDERGRILL® Sandwich, Chipotle Crispy Chicken Wraps and the Chipotle Breakfast Sandwich. The new Chipotle flavour combination enhances Canadians' favourite sandwiches with natural Monterey Jack cheese with jalapeno, crispy bacon, caramelized-style onions and Chipotle sauce, whereas the Chipotle Crispy Chicken wraps features a three-cheese blend. For a sweet treat, the new Donut Bites are warm, bite-sized and covered in a frosted glaze.

Last fall, BURGER KING® restaurants in Canada began rolling out a major menu expansion that began with the introduction of new Chicken Wraps, Chicken Strips, Strawberry Banana Smoothies and Mocha and Caramel Frappes. BURGER KING® most recently introduced BBQ Pulled Pork Sandwiches, Sweet Potato Fries and Mango Smoothies. The BURGER KING® brand is supporting the menu expansion with an ongoing national advertising, including television, radio and in-store promotions.

ABOUT BURGER KING WORLDWIDE, INC.

Founded in 1954, BURGER KING® (NYSE: BKW) is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates in nearly 13,000 locations serving over 11 million guests daily in 86 countries and territories worldwide. Approximately 97 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Worldwide, please visit the company's website at www.bk.com or follow us on Facebook and Twitter.



Contacts:
Media Contact:
Pilot PMR
Amanda DiPasquale
416-462-0199 Ext. 236
amanda@pilotpmr.com





Source: Marketwire


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