News Column

Trade Your Car Keys for Green Pints This St. Patrick's Day

Mar 14 2013 12:00AM

Marketwire

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OAKVILLE, ONTARIO -- (Marketwire) -- 03/14/13 -- MADD Canada and Allstate Insurance Company of Canada are asking St. Patrick's Day revellers to rely on responsible planning and not the fabled "luck of the Irish" to get home safely this weekend.

"The green beer will be flowing as Canadians celebrate all things Irish this St. Patrick's Day. But everyone has a responsibility to make sure they and others get home from the parties safely," said MADD Canada National President Denise Dubyk. "If you're going to be drinking, take a cab or bus or arrange a designated driver. Make sure you have a sober ride home."

Impaired driving continues to be a deadly problem on Canadian roads, in spite of laws, police efforts and awareness initiatives. Every day, on average, 4 people are killed and 174 are injured in impairment-related crashes.

This St. Patrick's Day, MADD Canada and Allstate Canada are urging Canadians:

-- Don't drive impaired;-- Don't get into a vehicle being operated by someone who's impaired;-- Call 911 if you see a driver you suspect is impaired.



"Don't count on luck to protect you from the deadly consequences that can come with driving while you're impaired," said Allstate Insurance Company of Canada President and Chief Executive Officer John O'Donnell. "Taking a few minutes beforehand to plan a safe trip home from St. Patrick's Day celebrations, can prevent a lifetime of heartache for you and those around you."

About MADD Canada

MADD Canada (Mothers Against Drunk Driving) is a national, charitable organization that is committed to stopping impaired driving and supporting the victims of this violent crime. With volunteer-driven groups in more than 100 communities across Canada, MADD Canada aims to offer support services to victims, heighten awareness of the dangers of impaired driving and save lives and prevent injuries on our roads. For more information, visit www.madd.ca.

About Allstate Insurance Company of Canada

Allstate Insurance Company of Canada is one of Canada's leading producers and distributors of home and auto insurance products. "The Good Hands Network®" enables consumers to contact Allstate Canada through one of 83 community-based Agencies, directly online at www.allstate.ca and through the Customer Contact Centre at 1-800-Allstate. Allstate Canada is committed to making a positive difference in the communities in which it operates and has partnered with organizations such as MADD Canada, Crime Stoppers, United Way and Junior Achievement. In 2010, Allstate Canada, in partnership with the National Hockey League Players' Association (NHLPA), created the Allstate All-Canadians program, a mentorship program designed to guide the next generation of Canada's hockey youth. Allstate Insurance Company of Canada was named as a Best Employer in Canada, by Aon Hewitt for 2013. To learn more about Allstate Canada, visit www.goodhandsadvice.ca or www.allstate.ca.



Contacts:
MADD Canada
Deb Kelly
Communications Manager
1-800-665-6233, ext. 240
www.madd.ca

Allstate Insurance Company of Canada
Media Relations
905-475-4536
www.allstate.ca





Source: Marketwire


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