News Column

Saving the Planet One Doll at A Time

PR Newswire



LOS ANGELES, March 14, 2013 /PRNewswire/ -- "Dolls with a Conscience." Plinio J. Garcia, Franceil Masi and Andrew Ruesch have formed a partnership called Indy Plush. Indy Plush is a Green America Certified organization that designs, makes and distributes plush dolls, clothing and books inspired by children and made in Los Angeles.

(Photo: http://photos.prnewswire.com/prnh/20130314/LA77429-a)(Logo: http://photos.prnewswire.com/prnh/20130314/LA77429LOGO-b)

The filler in the dolls is made from 100% recycled plastic bottles that are locally melted and spun like cotton candy. The adorable baby onesies are 100% organic cotton. Franceil Masi, a kindergarten teacher designs the dolls, while her partners, Andrew Ruesch and Plinio Garcia, market and operate the business, calling themselves "plush pushers."

When creating trade show booths, the team sought out and bought "vintage and recycled fruit crates from the San Joaquin Valley." When creating prototypes, Franceil, notorious for recycling, often creates new dolls from the materials of dolls that have not sold....and lets not forget to mention the collection of previously used bags and boxes in her studio to remind us to "reduce, reuse and recycle." The team asks its customers how they want the products shipped in order to minimize packaging and transportation. Many times they drop off products on their way to trade shows, appointments and other endeavors to minimize additional transportation costs.

Indy Plush products are available at museums such as the San Jose Museum of Art, sophisticated boutiques like Trinkets & Treasures of Studio City, Fiddlesticks of San Francisco, "the shop" at the Ritz Carlton in Marina del Rey, and the environmentally responsible design firm, Inhabiture Home of Palo Alto. Indy Plush's unique products are protected by its intellectual property using the intellectual property law firm of Cislo & Thomas LLP.

For more information please visit http://www.indyplush.com or contact Plinio Garcia at 310-902-1651 or pj@indyplush.com.

Indy Plush will showcase their products at the following events: Pamper Me Fabulous March 24, 2013 at Vibiana, downtown Los Angeles; The MSA (Museum) Retail Expo April 13-15, 2013 at the Los Angeles Convention Center; SAGE April 20 and 21, 2013 at the Bell Avenue Armory Building in Manhattan Beach, CA; Rev'ved up 4 Kids May 5th, 2013 Vic's Garage 510 Madrid Ave. Torrance, CA; the LA Gift Show July 19-22 LA Convention Center Los Angeles, CA. Photo: http://photos.prnewswire.com/prnh/20130314/LA77429-ahttp://photos.prnewswire.com/prnh/20130314/LA77429LOGO-bPRN Photo Desk, photodesk@prnewswire.comIndy Plush

Web site: http://www.indyplush.com/



Source: PR Newswire


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