TORONTO, ONTARIO -- (Marketwire) -- 03/14/13 -- Rouge Media Group is very pleased with the decision by the Court of Appeal of Quebec, dated March 13, 2013, that has totally granted its appeal against Zoom Media, thus reversing the Superior Court of Quebec's decision, issued on April 6, 2011, that was forbidding Rouge Media to put its large and attractive advertising billboards in the establishments where Zoom Media has small restroom billboards.
The Court of Appeal explains that 98 percent of Zoom advertising inventory is composed of small advertising billboards (12 x 17 inches) used in restrooms while Rouge is offering its clients very different products, usually giant billboard banners (5 x7 ft.). Zoom exclusivity is therefore limited to restrooms.
"We are very satisfied with this decision which is aligned with the favorable judgment issued on January 23 in the case of Rouge Media versus Newad Media. These two decisions are putting an end to a more than five year old litigation. The latest decision clearly acknowledges, once more, that we have always conducted our business activities in good faith for 10 years, in full compliance with the law and respect of our network partners, advertisers and agencies. Our advertising activities are innovative and beneficial for our partners, without creating any prejudice" said Martin Poitras, president of Rouge Media Group.
Rouge Media will continue to pursue its development plan and growth strategy, which are based on innovative products and the quality of the service it provides clients and partner-establishments.
Since its inception, Rouge Media has offered its clients winning media solutions and activation opportunities to reach their target audiences. Today, Rouge Media has more than 2,000 partners in Canada, including more than 700 establishments in its restaurant-bar network, more than 70 establishments on college and university campuses, more than 700 beauty salons and spas, and some 500-plus websites.
About Rouge Media Inc.
For the past 10 years, Rouge Media Group has developed best-in-class successful media concepts aimed at the 18-to-49 demographic by offering high-quality media spaces and promotional activation opportunities to advertisers and advertising agencies. At the same time, it has supported post-secondary educational institutions, as well as the most popular restaurant-bars and leading beauty salons in the country. With offices in Montreal, Toronto and Vancouver, Rouge Media offers four distinct and unique networks: Campus, Resto-Bar, Digital and Beauty. Rouge Media is an innovator, developing its networks by applying its WIN2 philosophy with advertisers and their consumers, and with its partners in various campaigns.
Mark H. LaVigne, MA, APR, FCPRS
Daniel Granger, L.LL, APR, FCPRS
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