SYDNEY, AUSTRALIA -- (Marketwire) -- 03/14/13 -- Lucky Nugget is one of the casinos benefiting from a recent surge in Australian online gambling habits. A study by Roy Morgan Research suggests punters are moving away from traditional forms of gambling, preferring to stay at home instead.(1)
The study showed the total amount betted by Australians has been in steep decline since September 2010, when $20 billion was spent on all forms of gambling. In the past year alone, gambling revenue has fallen by $1.6 billion. Up until September, the country's total gambling revenue in 2012 was $16.9 billion.
In contrast, online betting accounted for just $928 million in 2010. As of September, the figure for 2012 had already surpassed $1.1 billion.(2) Firms like Lucky Nugget have successfully cornered the market for casinos games. Most Australian cities, meanwhile, have no more than one or two land based casinos.(3)
The bulk of the country's gambling revenue still comes from poker machines. According to the Roy Morgan Research study, some $10.2 billion was pumped into the country's beloved 'pokies' during 2012 (up to September). That figure is down from $11.2 billion up to the same time in 2011, demonstrating that even the most popular form of offline gambling is not immune to the mass online migration underway in Australia (and much of the world).
Poker machines are popular throughout Australia, with variations found in almost every bar, hotel and club in the country.(4) But their dominance of the gambling economy may not last long if the current trends continue. Poker slots are now widely available on the web, alongside other casino games including roulette and baccarat. Sites like Lucky Nugget offer their own variations of online pokies, which account for a large percentage of online gambling revenue. The upward trend for online gambling, and downward spiral for land-based casinos and other forms of traditional betting, show no signs of abating.
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