News Column

WhatsApp Messenger Launches on BlackBerry 10

Mar 13 2013 12:00AM

Marketwire

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MOUNTAIN VIEW, CALIFORNIA and WATERLOO, ONTARIO -- (Marketwire) -- 03/13/13 -- WhatsApp Inc., the company behind WhatsApp Messenger, and BlackBerry (NASDAQ: BBRY)(TSX: BB) today announced that WhatsApp will bring a native version of its popular mobile messaging service to the BlackBerry® 10 platform.

BlackBerry 10 provides an ideal platform for social apps such as WhatsApp Messenger to fully leverage innovative new features like BlackBerry Flow, where apps work together, sharing information with each other to quickly lead the customer intuitively to the information they need and to give them the ability to immediately take action.

"BlackBerry has always been about bringing people together in a way that is fast, reliable and impactful," said Martyn Mallick, Vice President of Global Alliances and Business Development at BlackBerry. "WhatsApp is a leading mobile messaging app that connects people to their contacts on several platforms, and we are pleased to work with WhatsApp to bring their service to our customers."

"BlackBerry has been a great platform for WhatsApp for many years," said Brian Acton, co-founder of WhatsApp. "Delivering WhatsApp on BlackBerry 10 devices is in line with our goals of ensuring that our customers around the world can continue to communicate with the most important people in their lives."

In building a native application for the BlackBerry 10 platform, WhatsApp has been able to provide a fantastic user experience that leverages the true multi-tasking capabilities of BlackBerry 10. WhatsApp Messenger for BlackBerry 10 provides a high quality messaging experience that utilizes real-time push notifications to alert you when you receive messages - even when the screen is locked.

Fully integrated into BlackBerry Contacts, when the customer launches the app for the first time, WhatsApp can automatically scan existing phone numbers in the contact directory and extract the ones using WhatsApp, to help customers build out their contacts list and get started right away.

WhatsApp for BlackBerry 10 and BlackBerry 4.6 and higher is available in BlackBerry World (www.blackberryworld.com).

About BlackBerry

A global leader in wireless innovation, BlackBerry® revolutionized the mobile industry when it was introduced in 1999. Today, BlackBerry aims to inspire the success of our millions of customers around the world by continuously pushing the boundaries of mobile experiences. Founded in 1984 and based in Waterloo, Ontario, BlackBerry operates offices in North America, Europe, Asia Pacific and Latin America. BlackBerry is listed on the NASDAQ Stock Market (NASDAQ: BBRY) and the Toronto Stock Exchange (TSX: BB). For more information, visit www.blackberry.com.

About WhatsApp Inc.

WhatsApp Messenger is a cross-platform mobile messaging app which allows you to exchange messages without having to pay for SMS. WhatsApp Messenger is available for iPhone, BlackBerry, Windows Phone, Android and Nokia.

Forward-looking statements in this news release are made pursuant to the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995 and applicable Canadian securities laws. When used herein, words such as "expect", "anticipate", "estimate", "may", "will", "should", "intend," "believe", and similar expressions, are intended to identify forward-looking statements. Forward-looking statements are based on estimates and assumptions made by RIM in light of its experience and its perception of historical trends, current conditions and expected future developments, as well as other factors that RIM believes are appropriate in the circumstances. Many factors could cause RIM's actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements, including those described in the "Risk Factors" section of RIM's Annual Information Form, which is included in its Annual Report on Form 40-F (copies of which filings may be obtained at www.sedar.com or www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on RIM's forward-looking statements. RIM has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

BlackBerry, RIM, Research In Motion and related trademarks, names and logos are the property of Research In Motion Limited and are registered and/or used in the U.S. and countries around the world. All other brands, names and marks are the property of their respective owners. RIM is not responsible for any third party products or services.



Contacts:
Media Contact:
Victoria Berry
BlackBerry Media Relations
519-888-7465 x77273

WhatsApp Inc.
Neeraj Arora
press@whatsapp.com

Investor Contact:
BlackBerry Investor Relations
519-888-7465
investor_relations@blackberry.com





Source: Marketwire


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