BOSTON, MA -- (Marketwire) -- 03/13/13 -- Skyword, the leading content production platform, today announced that its client, IBM's Midsize Insider, was awarded a 2013 Digiday Publishing Award for Best Content Marketing Program, in recognition for content marketing that both engages consumers and demonstrates real business results. The award was presented to IBM along with collaborators Digital Influence Group and Skyword at the Digiday Publishing Awards Gala last night in New York City.
"The competition for the Digiday Publishing Awards this year was tremendous, and the judges certainly had their work cut out for them in choosing the finalists and winners. Skyword, IBM and Digital Influence Group's recognition was well deserved and the work has raised the bar when it comes to strategic content marketing programs. I applaud and congratulate all of our finalists and winners, as they had a particularly competitive year," said Nick Friese, founder and CEO of Digiday.
Led by IBM's Program Director for Digital Marketing Worldwide, Leslie Reiser, Midsize Insider is a valuable repository of expert content tailored for midsized business owners and IT decision makers. The site has enabled IBM to build more meaningful relationships with current and prospective customers by offering a unique perspective on breaking news and evolving trends in information technology. With more than 60 freelance writers, journalists, analysts and bloggers with expertise across IBM's business priorities such as cloud computing, business analytics, data security and virtualization, the site publishes daily educational content optimized for search and social.
"We are thrilled to be recognized by Digiday for our content marketing program," said Reiser. "The ability to create compelling content is more important than ever, and to receive this accolade further validates our efforts -- and honors the content strategy, writers, and technology that drive this program forward every day."
"We are excited to see IBM receive this well-deserved award," said Tom Gerace, Skyword founder and CEO. "Midsize Insider is a great example of the way companies can build community -- and competitive advantage -- through relevant, shareable and thoughtful content."
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