News Column

SBA LA Offers Free Classes, Including Social Media Marketing

March 13, 2013

Staff--HispanicBusiness

Business owners

The Los Angeles District of the U.S. Small Business Administration announced a variety of free classes for business owners.

The SBA's next class will be focus on social media marketing basics on Wednesday, March 20. All clasess will be held at the SBA LA Training Room, located at 330 N. Brand Blvd., Suite 1200, in Glendale, Calif.

March 2013:
Wednesday, March 20: Social Media Marketing Basics, 9:00AM – 12:00PM
In this workshop you will learn:
•How to make social media marketing "connect" and work for your business
•New tools and new ways to grow your business that you may have not thought of before
•How to define your branding statement, USP, strategy and create your plan before taking the plunge into social media
•Most used Social Media Channels will be visited. Such as: LinkedIn, Facebook, Twitter, blogging, YouTube, Yelp and more
•The most common mistakes and how to avoid them
•What social marketing can do for you that traditional marketing can't, and how to fit SMM in your overall marketing plan
•Online reputation management
To Register call 866-301-9989 or email elsa.orozco@pcrcorp.org

Thursday, March 21: 8(a) Application Workshop, 9:00AM – 11:00AM
Recommended: established business of at least two years
This workshop will address the initial entrance criteria needed for the 8(a) Business Development Program. Review tips on how to complete the electronic application and how to market in the federal contracting arena. Seating is limited to 25. Pre-registration is required. No walk-ins will be admitted. Register by phone: 818-552-3223 or by email: beatriz.devis@sba.gov

Tuesday, March 26: How to Improve Your Business Workshop Series, 6:30PM – 8:30PM
Do you need advice and direction to help your business make more money, identify your customers; control your finances; make your marketing effective, and much more...? All of these issues will be covered in this session. The speaker is Victor Green, a Brit, who is a very successful entrepreneur. Let him tell you what makes a business succeed. This session will allow you to ask questions and be involved in the audience's discussions. This is a great opportunity to ask questions and learn from the best. Book you place NOW.

Wednesday, March 27: Designing and Delivering Effective Presentations, 6:30PM – 8:00PM
In this workshop you will learn:
Planning and brainstorming.
Crafting a cohesive message.
Tapping into your creative side.
Designing high-quality slides.
Finding your confidence.
Connecting with your audience.

Thursday, March 28: GSA Proposal: Start-up Strategies, 9:00AM – 12:30PM
Pre-requisite: Completion of "GSA: Getting on Schedule"
Presented by: Los Angeles County Office of Small Business/PTAC, Instructor: Robert Lane
In this workshop you will learn:
•Hands-on review workshop
•Solicitation package review
•Document details
•Explain common FAR clauses
•Point out common mistakes
•Explain GSA proposal submission process

Thursday, March 28: Federal Contract Negotiations, 1:30PM – 3:30PM
In this workshop you will learn:
•Purpose and timing of negotiations
•FAR 15.402 pricing policy
•Price and cost analysis
•Negotiation steps
•FAR specifics

April 2013:

Wednesday, April 3: Health Care Reform Executive Briefing, 2:00PM – 4:00PM
Healthcare Reform has Employers and HR professionals asking many questions regarding the impact on their business and their employees. Employers need to prepare now for the major provisions of the Affordable Care Act (also known as Obama Care and Health Care Reform) that start this year. This executive bBriefing will cover the five major provisions affecting employers:
1. Individual Mandate
2. Employer Shared Responsibility (Play or Pay)
3. Reporting
4. Pricing, Taxes, and Fees
5. State Exchanges
The penalties for employer compliance violations can be devastating. This session is intended to give employers a basic overview of these provisions. Both large and small employers are wondering what they need to do to prepare for the 2014 provisions. This session will help you protect yourself and become a better employer. Participants will be encouraged to ask questions.

Friday, April 12: State Payroll Tax Workshop, 9:00AM – 1:00PM
This workshop is designed to benefit small business owners who are seeking:
•Hands-on experience in calculating taxes and completing payroll tax forms.
•A refresher for anyone who has attended a previous Federal/State or State Basic Payroll Tax Seminar.
•Those familiar with State payroll tax reporting who would like additional practice

Wednesday, April 17: Marketing Your Business, 9:00AM – 12:00PM
This workshop you will learn marketing element basics. Such as: resources, information, tips and ideas to help you market your business successfully, the importance of a business marketing plan and how to create one; how to determine and prepare a marketing budget.

Thursday, April 18: 8(a) Application Workshop, 9:00AM – 11:00AM
Recommended: established business of at least two years
This workshop will address the initial entrance criteria needed for the 8(a) Business Development Program. Review tips on how to complete the electronic application and how to market in the federal contracting arena. Seating is limited to 25. Pre-registration is required. No walk-ins will be admitted. Register by phone: 818-552-3223 or by email: beatriz.devis@sba.gov

Wednesday, April 24: How to Improve Your Business Workshop Series, 6:30PM – 8:30PM
Do you need advice and direction to help your business make more money, identify your customers; control your finances; make your marketing effective, and much more...? All of these issues will be covered in this session. The speaker is Victor Green, a successful entrepreneur. Let him tell you what makes a business succeed. This session will allow you to ask questions and be involved in the audience's discussions. This is a great opportunity to ask questions and learn from the best. Book you place NOW.

May 2013:

Friday, May 10: Federal/State Basic Payroll Tax Seminar, 9:00AM – 3:00PM
This informative seminar will cover:
•California payroll reporting requirements, including forms, employer obligations, reporting, and payment requirements.
•About independent contractor reporting requirements.
•Electronic filing and payment requirements and options.
•Federal payroll reporting requirements, including Forms 940, 941, 1099, W-2, W-4, W-9, and alternative filing.

Thursday, May 16: Contracts in Plain Language for Small Business, 9:00AM – 12:00PM
This workshop will cut through the legalese and give attendees a better understanding of government contracts.

Wednesday, May 29: How to Improve Your Business Workshop Series, 6:30PM – 8:30PM
Do you need advice and direction to help your business make more money, identify your customers; control your finances; make your marketing effective, and much more...? All of these issues will be covered in this session. The speaker is Victor Green, a Brit, who is a very successful entrepreneur. Let him tell you what makes a business succeed. This session will allow you to ask questions and be involved in the audience's discussions. This is a great opportunity to ask questions and learn from the best. Book you place NOW.

June 2013:

Friday, June 7: Federal/State Basic Payroll Tax Seminar, 9:00AM – 3:00PM
This informative seminar will cover:
•California payroll reporting requirements, including forms, employer obligations, reporting, and payment requirements.
•About independent contractor reporting requirements.
•Electronic filing and payment requirements and options.
•Federal payroll reporting requirements, including Forms 940, 941, 1099, W-2, W-4, W-9, and alternative filing.

Thursday, June 13: 8(a) Application Workshop, 9:00AM – 11:00AM
Recommended: established business of at least two years
This workshop will address the initial entrance criteria needed for the 8(a) Business Development Program. Review tips on how to complete the electronic application and how to market in the federal contracting arena. Seating is limited to 25. Pre-registration is required. No walk-ins will be admitted. Register by phone: 818-552-3223 or by email: beatriz.devis@sba.gov

To view the Los Angeles SBA online calendar, click here.



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