News Column

Patrick Dempsey, the New Face of Silhouette Eyewear

Mar 13 2013 12:00AM

Marketwire

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MONTREAL, QUEBEC -- (Marketwire) -- 03/13/13 -- Editors' Note: There are two photos associated with this press release.

Between his role of Dr. Shepherd, a neurosurgeon, in Grey's Anatomy and his participation in the next 24 Hours du Mans, Patrick Dempsey is the new face of the Austrian brand Silhouette.

Official Launch

Present at the official launch of Silhouette "An Icon for an Icon" at MIDO (Milan) on March 4, Dempsey said lightness, comfort and style have always been the qualities they are looking for glasses. The actor now has its own personally tailored pair.

Patrick Dempsey and Silhouette

Silhouette chose Patrick Dempsey for his playful and genuine personality. "Patrick Dempsey's personality wins us over, and will certainly win over our fans as well. He has great presence without being intrusive, and is consistent in everything he does. So, Patrick Dempsey also embodies what Silhouette and Titan Minimal Art - The Icon stand for, with complete authenticity" says Arnold Schmied, co-owner of Silhouette.

The actor

He practiced juggling since a young age and even won third place in the National Championship Juggling. He also has a passion for racing and participate to the Nascar circuit. In 2003, he founded his own team, Dempsey Racing. This year, Dempsey will participate for a second time at the competition 24 Hours du Mans in June 2013."

Interview with Patrick Dempsey (excerpt)

Describe your own style? "I really love the classic lines and also modern designs, but at the same time, I like things that are comfortable. I like something with a little edge but not too much of a statement in that the style is wearing you not the other around. Fabric is a big thing for me, and the quality of the construction, and craftsmanship, that is really important for me. You really appreciate things more."



Silhouette

What started with a vision in 1964 - to create eyewear as an accessory - has grown today to become the leading brand worldwide for lightweight and premium quality eyewear: Silhouette. The most lightweight eyewear in the world is manufactured under this brand in Austria with a love of detail, a high level of craftsmanship, an individual design style, using the very best materials and the latest technologies and exported to 100 countries worldwide.

To view the photos associated with this press release, please visit the following links:

http://www.marketwire.com/library/20130312-PatrickMilan_800.jpg

http://www.marketwire.com/library/20130312-PatrickGlasses_800.jpg



Contacts:
Silhouette
Marie-Eve Paquet
Marketing assistant
1-810-363-2341
M.Paquet@silhouette.com





Source: Marketwire


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