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ESPRO(TM) Reinvents the French Press for First Time in Over 30 Years!

Mar 13 2013 12:00AM

Marketwire

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VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 03/13/13 -- Editors Note: There is one photo associated with this press release.

Espro's Kickstarter Campaign live: http://kck.st/XYz3bA

ESPRO™, an emerging leader in the coffee industry, is revolutionizing the way we drink coffee. For the first time in the history of French Press, ESPRO™ has redesigned this quiescent category by introducing the technologically advanced ESPRO™ Press. The ESPRO™ Press is a groundbreaking product that offers coffee lovers a superior French Press coffee without the grit. It is currently featured on the crowd-sourcing website Kickstarter, where it surpassed its initial funding goal in under 48-hours.

Over the last decade, coffee lovers have learned to love the simplicity of French Press coffee, but have hated the mud in the bottom of the cup, breaking glass carafes, and coffee that cools too quickly. Like a traditional French Press, the ESPRO™ Press is a full immersion brewer. The difference is in the innovative ESPRO™ filtration system, which consists of a patent-pending double filter that is 9-12 times finer than a common French Press. Both filters allow the floating aromatic and flavorful oils to seep into the cup, resulting in ultra-clean, full flavored, aromatic coffee without the grit. As added protection, two precision silicone seals prevent any grinds from bypassing the filter. The ESPRO™ Press also features a vacuum stainless steel surface that keeps the brewing temperature stable for perfect coffee flavor, and keeps the brewed coffee hot for hours.

ESPRO™ recently announced their second Kickstarter campaign for the ESPRO™ Press. This round of crowd funding will launch the medium size 18 oz ESPRO™ Press to help fund final product development and manufacturing set-up costs. ESPRO™ managed a successful first round of funding from Kickstarter in 2012 with the large 32 oz ESPRO™ Press.

"We believe that Kickstarter is an ideal platform to raise funds for a young and growing company that chose to sidestep outside investors. Lowering the barriers to bringing a product to market means more ideas get tried, sooner and faster," said Bruce Constantine, President of ESPRO™. "Getting direct, rapid feedback from the consumer to designers means that the products that make it to market are better when they get there, and get better faster once they hit the market."

The ESPRO™ Press is not only used as a coffee press but is perfect for tea and more, as it filters water and alcohol based beverages, hot or cold. It is available in three sizes, to satisfy the amount of coffee you want to enjoy in a serving: Small 8-oz (1 cup), Medium 18-oz (2 cups) and Large 32-oz (4 cups). Small and Large sized presses are available for purchase in regional specialty retailers. The Medium Press is available for pre-order via Kickstarter - http://kck.st/XYz3bA - with expected distribution in June 2013.

To learn more about why small businesses such as ESPRO™ chose to go with a Kickstarter campaign the second time around visit the project update page, http://goo.gl/50Z7a.

About ESPRO™:

ESPRO™ exists to bring the best cup of coffee to every table. In 2002 Bruce Constantine - a mechanical engineer with a long family history in coffee - and Chris McLean - a fellow mechanical engineer with experience in product development and a shared experience at an alternative-energy start-up - met for coffee, and sketched on the back of a napkin their first product concept - a way to improve the ease of making good espresso. By April 2004, ESPRO™ had emerged. The company's mission was - and still is - to help serve the best possible cup of coffee. The first years were characterized by a string of inventions aimed at improving the consistency of espresso and milk foam, followed by a period of extensive R&D efforts to improve the efficiency of the French Press. Now, the ESPRO team has designed the ESPRO™ Press - the first new and improved press that finally realizes the full potential of French Press coffee.

ESPRO™ is the epicenter of a grassroots movement that is shaking and reshaping the coffee industry and re-defining the way we perceive the perfect cup of coffee. With its range of innovative products designed to achieve consistently great results in making coffee, ESPRO is destined to carve an important niche among coffee aficionados and anyone who aspires to a clean, grit-free cup of Joe.

To view the photo associated with this press release, please visit the following link: http://www.marketwire.com/library/20130312-e1.jpg



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Contacts:
Media Contact:
Charlene Yates
604.366.3392
Charlie@espro.ca
www.espro.ca





Source: Marketwire


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