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Aberdeen Group Publishes GSM, Customer Experience Management, Financial Management & GRC Research

Mar 13 2013 12:00AM

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BOSTON, MA -- (Marketwire) -- 03/13/13 -- Aberdeen Group, a Harte-Hanks Company (NYSE: HHS), today announced the publication of new research reports from its Global Supply Management, Contact Center/Customer Experience Management, and Financial Management & GRC research practices.

The latest research from Aberdeen Group's Global Supply Management research practice, "Your 2013 Guide to Travel and Expense Management," examines how executives are re-evaluating existing business travel and expense management strategies, overcoming challenges, and utilizing technology to minimize expense and maximize compliance. Research indicates that top performing companies are able to drive better business results (such as reduction in expense-processing costs and faster expense approval times) because they rely heavily on technology solutions. This reliance on technology enablers drives visibility into aggregate travel and expense spending as well greater overall efficiency. To obtain a complimentary copy of this report, made possible in part by Concur and Certify, visit: http://www.aberdeen.com/Aberdeen-Library/8348/RA-travel-expense-management.aspx

Authored by Omer Minkara, Research Analyst, Contact Center & Customer Experience Management (CEM) and Aly Pinder, Senior Research Associate, Customer Experience and Service Management, the "Next Generation Customer Experience Management" research study details how leading enterprises increase their annual revenue by 23% year-over-year through optimizing customer interactions across multiple touch-points. While the "empowered customer" trend poses challenges for businesses, companies that excel in customer satisfaction can use it to their advantage by focusing on capturing and utilizing customer behavioral and feedback information to tailor the message and activity across customer touch points. This report highlights key activities companies should focus on as a part of their 2013 business plans in order to differentiate themselves through CEM efforts. To obtain a complimentary copy of the report, made possible in part by Angel.com Inc. and IBM, visit: http://www.aberdeen.com/link/sponsor.asp?spid=30410182&cid=7092&camp=2.

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