News Column

Survey Finds Ontarians Are Opening the Door to Water Heater Rental Salespeople

Mar 12 2013 12:00AM



TORONTO, ONTARIO -- (Marketwire) -- 03/12/13 -- There's no denying the convenience of making purchases right at the front door. From cookies and knives to life insurance and water heater rentals, there is almost nothing that can't be bought from a door-to-door salesperson. In fact, according to a recent survey commissioned by the Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI) the majority of Ontarians (57 per cent) admit to making at least one purchase from a door-to-door salesperson. Buyer beware; this convenience may come a cost, as 35 per cent said they regretted the purchase.

Ontarians face a growing number of concerns when it comes to door-to-door solicitation including fake accreditation, misleading contracts and false advertising. Despite this, one in ten Ontarians surveyed have or would be willing to purchase knives, four out of five have or would be willing to purchase Girl Guide Cookies and six per cent said they have or would be willing to purchase a water heater rental at their front door.

"HRAI is dedicated to providing Ontarians the information and resources they need to hire a fully qualified and credible water heater contractor," said Warren Heeley, President of HRAI. "Investing in a long term contract, such as a water heater rental agreement, should not be handled in the same manner as purchasing Girl Guide cookies. Much like any major home appliance, water heaters require a detailed contract and proper installation by a qualified contractor."

The survey revealed that seven per cent of Ontarians would trust a door-to-door water heater salesperson. By comparison, 85 per cent would trust Girl Guides, one in five would trust an encyclopedia salesperson, and nearly one in ten (eight per cent) would trust someone selling a contract for natural gas or electricity.

Recognizing that not every door-to-door salesperson offers the best options when it comes to water heater rentals, HRAI is encouraging Ontarians to research the products and services they require before making a purchase. To assist homeowners, HRAI offers a wealth of resources on its website,, with information on water heaters and the specific qualifications contractors require. Through the site, Ontarians are able to research and find a qualified contractor who will be able provide trusted advice on contract options and offer trained appliance installation.

About the Survey

From February 5th to February 6th 2013 an online survey was conducted among 802 randomly selected adult Ontario residents who are Angus Reid Forum panelists. The margin of error-which measures sampling variability-is +/- 3.4%, 19 times out of 20. The results have been statistically weighted according to the most current education, age, gender and region Census data to ensure a sample representative of the entire adult population of Ontario. Discrepancies in or between totals are due to rounding.

About HRAI

The HRAI Manufacturers Division is a national association representing companies who manufacture products for the Canadian heating, ventilation, air conditioning and refrigeration (HVACR) market. The Manufacturers Division is a Division of the Heating, Refrigeration and Air Conditioning Institute of Canada (HRAI). HRAI, established in 1968, is the umbrella association for HVACR manufacturers, wholesalers and contractors who provide to Canadians the products and services for indoor comfort and essential refrigeration processes.

To view the infographic associated with this press release, please visit the following link:

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Citizen Optimum Public Relations
Kate Kurys
(416) 934-8020

Source: Marketwire

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