BOSTON, MA -- (Marketwire) -- 03/12/13 -- Skyword, the leading content production platform, today announced high growth across all key market segments, including business and consumer brands, digital marketing agencies, and media publishers. The company's momentum is fueled by market-wide investments in content marketing, named the top priority for digital marketers for 2013 in a recent industry survey by Econsultancy. The market for production and distribution of branded content is estimated to climb to $77 billion by 2016, according to Forrester Research.
In today's always-on, search-driven world, where Google is claiming more than one billion monthly searches and 75 percent of Americans get their news online, brands and media companies must create compelling content that makes lasting connections with their consumers on a daily, if not hourly, basis. As the need for quality digital content that performs well in search and on the social web expands, navigating the complexities surrounding content strategy, writer recruitment and management, and content creation and optimization becomes increasingly critical. Skyword is gaining strong momentum in the marketplace by delivering the technology and services that organizations need to create targeted, compelling digital content to reach and engage their audiences.
2012 Skyword Growth Highlights
•Skyword drove more than 134 million views from natural search and social media to its clients' properties in 2012; •Skyword experienced a 300 percent increase in the number of programs on the platform from December 31, 2011, to December 31, 2012; •Leading brands and media companies on the Skyword Platform include IBM Midsize Insider, United Way Worldwide, Iron Mountain, Rosetta Stone, Cox Media Group, and AutoTrader.com. •With Skyword for Agencies launching in September 2012, Skyword signed nine agency partners, including Digitas, a digitally led, integrated global brand agency that builds brands for some of the foremost companies in the world. •Skyword increased its workforce 33 percent from 40 employees as of December 2011 to 53 employees as of December 2012; •Skyword expanded its executive team with new appointments:•David Krohn, Vice President of Sales •Patricia Travaline, Vice President of Marketing
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