NEW YORK, NY -- (Marketwire) -- 03/12/13 -- iCrossing, a global digital marketing agency, today announced it has formed a partnership with Media Arts Group in Russia to provide joint digital marketing services. The relationship strengthens iCrossing's ability to build connected brands at a global level, especially in the fast-growing Russian market.
"The majority of iCrossing's work has a global component, and the relationship with Media Arts Group helps us provide both local and scalable digital marketing services for our multinational clients," said Don Scales, president and CEO of iCrossing.
iCrossing's expansion in the Russian market comes at a crucial time in the region's growth. According to eMarketer, Russia's total media ad spending will record double-digit increases yearly through 2015.
"Russia is one of the world's Top 10 digital markets," Scales noted. "This increasingly digital-savvy and mobile population is incredibly important to CMOs who aspire to build connected brands on an international scale."
iCrossing's partnership with Media Arts will encompass digital marketing services ranging from media to mobile. Media Arts is one of the largest communications holding companies in Russia and the CIS. It has been an active player in the region's advertising market since 1994 and currently serves more than 180 clients.
According to Internet World Stats, Russia is the world's sixth largest online market, with a digital population of nearly 70 million. In the newly published Mobile Marketing: An Hour a Day, iCrossing's Rachel Pasqua and eMarketer's Noah Elkin report that Russia enjoys a 74-percent mobile user penetration rate.
"We are confident that the collaboration between iCrossing with Media Arts will result in the strongest possible offering for our clients in the Russian digital advertising markets," said Oleg Volkosh, CEO of Media Arts.
iCrossing is a global digital marketing agency that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid search, search engine optimization, Web development, social media, mobile, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing's client base includes some of the world's most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma Inc. Headquartered in New York, the company has 900 employees in 18 offices globally. iCrossing is a unit of Hearst Corporation, one of the nation's largest diversified media companies. In addition, iCrossing owns Core Audience, a software as a service (SaaS) data management platform that powers audience-based marketing across bought, earned and owned media. For more information, please visit www.icrossing.com.
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