News Column

Free 'Speed-coaching' Event for Startups, Food Businesses

March 12, 2013

Ina Paiva Cordle

"Samuel Adams Brewing the American Dream" said it will host a free event, offering "speed-coaching" for startups and owners of food and craft brewing businesses. The event will be held from 6 pm to 8:30 pm on Monday, March 18th, in the La Jolla Ballroom, at 301 Alcazar Ave. Coral Gables.

The "speed-coaching" will be a series of one-on-one, 20-minute sessions with Samuel Adams employees and local business experts on problems and challenges they face in starting or expanding their food or brewing businesses including: marketing, distribution, e-commerce and social media--as well has how to apply for a "Brewing the American Dream" micro-loan of $500-$25,000.

Brewing the American Dream is the brainchild of Jim Koch, founder of The Boston Beer Company (Samuel Adams Beer), who started 29 years ago as a craft brewer wannabee--and couldn't get a bank loan or help with distribution, the company said.

Since 2008, Samuel Adams Brewing the American Dream has provided $1.9 million of micro-financing to more than 220 small food and beverage businesses nationwide, created or saved over 1,400 jobs, and coached or mentored nearly 3,000 small business owners, the company said.

To sign up for the event, visit

Source: (c)2013 The Miami Herald. Distributed by MCT Information Services.

Story Tools Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters