News Column

New Online Spirits Specialist Brings White-Glove Service to Drinks Connoisseurs

Mar 11 2013 12:00AM

Marketwire

LogoTracker

LONDON, UNITED KINGDOM -- (Marketwire) -- 03/11/13 -- Newly launched drinks website Alexander & James takes inspiration from the bygone era of grand department stores to create a premium online shopping experience. The website offers delivery of high-end spirits and liqueurs, alongside impeccable service, expert advice and deluxe presentation.

A&J invites shoppers to customise purchases from the site with personalised gift cards, complementary engraving on selected lines and exquisite packaging; free with every delivery. Dedicated customer service advisors give each order personal attention so that every A&J purchase is packaged, dispatched and delivered perfectly.

Drinks connoisseurs will be spoilt for choice with the site housing premium spirits such as Ciroc and Ketel One vodkas, Zacapa rum and Don Julio tequila. The site offers a choice of Grand Marnier liqueurs, from the original Cordon Rouge to more indulgent interpretations, such as Grand Marnier Quintessence, which combines rare and old cognacs balanced with the 'quintessence' of orange distillation. Whisky enthusiasts are equally well served by the site, with a range that includes distiller's editions of classic single malts and ultra-premium Johnnie Walker blended whiskies. Beautiful accessories such as perfectly matched glasses, cocktail making equipment and whisky gadgets complete the experience, allowing visitors to recreate the wonder of the world's best bars in their own home.

The site incorporates how-to videos on pouring the perfect serve, commentary from award-winning bartenders on how best to enjoy fine spirits and a monthly magazine with gift ideas, recipes and inspiration for entertaining at home.

A&J simplifies gift giving for loved ones and colleagues. The site's Facebook integration alerts consumers to friends' upcoming birthdays and members can create and share searchable wish lists to take the guessing out of giving that special gift. For those seeking inspiration, A&J's gift-finder provides suggestions tailored to the individual's tastes and habits to ensure the gift is truly memorable. All orders receive detailed attention through dedicated customer service advisors to ensure that even the most complicated gift arrives perfectly.

Philippa Dickson, A&J's Managing Director, said:

"Alexander & James is a fantastic destination, whether you're hunting for the perfect gift or are simply a drinks connoisseur seeking expert advice on accessories, pairing and mixology for every occasion. Our end-to-end luxury experience and white-glove service will be appreciated by anyone wanting to purchase remarkable spirits and memorable gifts for loved ones, colleagues or themselves."

The Alexander & James name honours the great spirits masters Alexander Walker II and James Buchanan. The website, which is backed by global drinks firm Diageo, is currently exclusive to the UK, but will soon launch in selected European markets.

About Alexander & James

Alexander & James is new on the internet, but has over half a century of real life craftsmanship and heritage behind it, as a proud part of Diageo, the world's leading spirits company. For more information on Alexander & James visit www.alexanderandjames.com/aboutus or find us on Facebook and Twitter.

Alexander & James values quality over quantity, including responsible consumption of spirits. Visit www.DRINKiQ.com for information and tools to promote responsible drinking.



Contacts:
Edelman
Mary Mitchell
+44 203 047 2108
Mary.Mitchell@edelman.com





Source: Marketwire


Story Tools






HispanicBusiness.com Facebook Linkedin Twitter RSS Feed Email Alerts & Newsletters