AUSTIN, Texas, March 11, 2013 /PRNewswire-HISPANIC PR WIRE/ -- Cricket Communications today announced the return of its innovative Muve Music service to SXSW. Highlighting Muve Music's growing influence in the music industry, Cricket will be at SXSW showcasing its growth over the last two years and spotlighting its monthly Muve Music artists programs: Muve Headliner, Muve First, Muve Spotlight and Muve Icon. Through these exclusive programs, Cricket connects fans to their favorite artists and introduces them to new ones, a key focus of SXSW activities.
"We're excited to bring Muve Music back to SXSW this year to celebrate Muve's popularity," said Jeff Toig, senior vice president of Muve Music. "We also look forward to showcasing Muve Music's passion for connecting fans and artists through our exclusive programs at such an influential music festival such as SXSW."
Muve Music Trade Show
To demonstrate the success and influence of Muve's artist programs, Cricket will illustrate the "History of Muve Music" at its trade show booth at the Austin Convention Center from Sunday, March 10 through Wednesday, March 13, while connecting several of its March Muve First artists directly with fans. Muve First artists will be stopping by Muve's trade show booth (space#519) throughout the week for exclusive performances and fan meet & greets. In addition, by using the hashtag #SXCricketMuve, attendees can snap a photo in Cricket's photo booth or from their mobile phones in Austin, and upload to Instagram for a chance to win tickets to a VIP event – Rhyme & Reason, signed artist memorabilia and other giveaways. Artists expected to stop-by the booth include:
•The Virginmarys – Tuesday, March 12 at 3:00 p.m. – for a performance, fan meet and greet and press interviews •ZZ Ward – Wednesday, March 13 at noon – for a performance, fan meet and greet and press interviews
Muve Music and The Source Present Rhyme & Reason, an Exclusive Music Event on March 13th
In partnership with The Source magazine, Cricket is sponsoring a VIP press and tastemaker event featuring headlining hip-hop artists Ghostface Killah and Joey Bada$$1. To promote their recent albums, Ghostface Killah and Joey Bada$$ will provide commentary on their latest projects and perform some of their new music. Press is invited to attend the private event on March 13 at 404 Austin in downtown Austin at 8 p.m. A ticket give-a-way to this event will be hosted at Cricket's SXSW Trade Show booth #519 and the winner will be announced on Wednesday-March 13 at 2:00 p.m. For more information about this contest, visit the Official Contest Rules on our website.
The Muve Music Lounge
Muve Music will also be hosting artists, bloggers, and influencers at the Muve Music Lounge, a private space where Cricket and Muve will be capturing unique content from artists such as exclusive video interviews, Q&As and acoustic performances. Fans at the festival and at home can follow Cricket on social media for up to date news from SXSW and the Muve Music Lounge throughout the music festival using #SXSWmuves. These social channels include:
•Facebook: www.facebook.com/cricketwireless •Twitter: www.twitter.com/cricketnation •YouTube: www.youtube.com/cricketnation •Instagram: www.instagram.com/cricketwireless
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