News Column

CAMEO Mexico Enhances Insight of Consumer Households in North America

Mar 11 2013 12:00AM



LEEDS, UNITED KINGDOM -- (Marketwire) -- 03/11/13 -- Callcredit Information Group has launched the latest version of CAMEO Mexico complimenting the recently updated CAMEO USA, to offer clients the most recent and accurate view of consumer markets across North America.

Callcredit's unique consumer segmentation system CAMEO is currently available in over 40 global markets and links address information to demographic, life style and socio-economic insight to provide businesses with key marketing intelligence on their customers and prospects.

Mexico has a well developed economy and many high profile global brands are choosing to locate to the country, CAMEO Mexico capitalises on the enhanced availability of statistical data in Mexico to deliver one of the most sophisticated and detailed consumer segmentation systems in the world. A range of national datasets that include the 2010 Mexico census are deployed at the 'city block' level to create a highly granular targeting system for over 1.5 million zones.

By segmenting the population into 48 categories and 10 key marketing groups CAMEO Mexico offers valuable marketing intelligence, enabling businesses to build a clear and simple picture of both their online and offline customer base.

CAMEO Mexico presents a further layer of insight by drilling down into specific attributes which are most relevant to the brand in question - predicting consumer behaviours and identifying prospect hot-spots.

By obtaining a greater understanding of their customers, businesses are able to build profitable customer relationships, enhance their customer acquisition programs and locate those who hold the same characteristics as their most profitable customers. All of which are vital for location planning and cross-sell opportunities.

Martin Bradbury, International Client Services Director commented "The latest addition of CAMEO Mexico helps to complete the common link between Mexico, the USA and Canada, our clients can use this insight for these locations separately or to gain a full view of their consumers across North America. We pride ourselves on being able to provide our clients with the most comprehensive marketing insight and CAMEO Mexico provides optimum coverage and accuracy in this fast growing consumer market."

About Callcredit Information Group -

Callcredit Information Group's leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.

Products include award-winning fraud verification tools and database solutions to positively verify consumers, global operations to help expand businesses into new markets, digital solutions to improve the overall journey consumers make during interaction with a brand, customer handling to ensure consumer satisfaction at all levels and consumer marketing data and segmentation to improve understanding and targeting of customers and prospects.

Callcredit also offers products for their clients to assess a customer's credit risk and affordability and their experts in collections and recoveries provide tailored debtor tracing tools. Their market analysis and network planning function helps organisations develop profitable retail networks, and their tools in multi bureau, analytics and metrics work to provide fully assessed bureau data.

Callcredit Information Group
Duncan Bowker
PR Manager
0113 388 4300 or Mobile: 07557 263 660

Callcredit Information Group
Lucy Smith
Press Officer
0113 388 4300 or Mobile: 0786 739 5104

Callcredit Information Group
Amy Bhavra
PR Officer
0113 826 6845 or Mobile: 0755 716 2990

Source: Marketwire

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