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Boston Foodservice Publisher Kandessa Rolls Out New Digital Magazine, Content Marketing and Consulting Services for Foodservice Companies

Mar 11 2013 12:00AM

Marketwire

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BOSTON, MA -- (Marketwire) -- 03/11/13 -- Foodservice publisher Kandessa Media has completed a three-month review of its offerings and will now offer consulting and digital content marketing services to restaurateurs, vendors, restaurant industry solution providers, membership organizations, and traditional publishers. Building on the nearly 45,000 unique readers Kandessa Digital garnered in 2012 and its plans for 100,000 unique readers in 2013 in the foodservice channel, it will now provide direct access to services through its Informed, inspired web and digital properties.

Effective today, and as of March 15, all three of its organic publications, including newly-launched Eatery Pulse Magazine (www.eaterypulsemagazine.com) for New England will offer services and sponsored content through its "Community Authoring" program. Additionally, Kandessa goes paperless with a web, digital and mobile offering for New England foodservice businesses.

Hundreds of companies in New England that are marketing in the foodservice channel will have access to a forum where they can post their case studies, blog posts, interest stories and white papers.

Industry stakeholders are empowered to run better marketing campaigns within the foodservice channel through content creation, digital content marketing and custom content solutions that are scalable. Foodservice marketers, influencers and technology solution providers can disseminate content for one low annual subscription rate through the new, innovative sponsored-content service.

"Our increased services offerings are ideal for the thousands of readers that come through our web properties annually in search of our business intelligence and information services," says Rick Zambrano, Kandessa Digital managing director. "We've shifted away our own opportunity cost of the content inventory we have and made the new marketplace work for both marketers and chain restaurant executives and independent owners."

New England restaurateurs are empowered to run better business by having a simplified content and services forum via Eatery Pulse Magazine.

"With the new services-integration, we're hopeful to serve nearly 500 marketers this year through our Web+Digital platform and expand our reach to restaurateurs and offer direct services and products to nearly 150 restaurateurs," says Zambrano. "As a result of our business review and having tapped foodservice publishers with a collective half-century in the industry last fall, we've catalyzed an opportunity for restaurateurs to have a simpler way of accessing services and products to run better businesses. The model starts in New England."

Marketing services
To access marketing services, enterprises that are marketing within the foodservice channel, can click over to services.kandessaondemand.com. To view the ondemand portfolio of services and contact information, visit: http://www.slideshare.net/kandessamedia/kandessa-ondemand-digital-marketing-for-foodservice

To view the Community Authoring solutions kit, click over to http://www.slideshare.net/kandessamedia/kandessa-ondemand-sponsored-content-marketing-program. Advertisers can read marketing.eaterypulsemagazine.com.

Consulting and restaurateur Support
Restaurateurs that want to run better businesses with the support of Kandessa's Informed, inspired solutions through its affiliate, SVRM, and New England-bred marketing partners and clients, can access restaurants.kandessaondemand.com or click on the appropriate links throughout Eatery Pulse Magazine for New England.

Follow Kandessa on slideshare, Twitter or Google+.

About Kandessa ondemand
Kandessa ondemand creates compelling, engaging and informative content in the foodservice channel. Marketing clients access a range of solutions across a cumulative 20 product and service categories to run better businesses as a result of Kandessa's proven capabilities, including informed, inspired custom content, digital and advertorial publications and content marketing solutions for enterprises in the foodservice channel.

About Web+Digital and Eatery Pulse Magazine
Kandessa's Web+Digital is the foodservice industry's answer to informed, inspired news and insights. Tracking the trends that matter to top chain and independent executives, Web+Digital foodservice trade publications are powered by you, the foodservice director, owner, manager or franchisee.

Kandessa Digital's information services brand provides business intelligence to foodservice management from Boston to Los Angeles. Through its national publication, Chain Pulse Magazine, and Web+Digital editions of Eatery Pulse Magazine for New England, nearly 100,000 foodservice directors, owners and managers will access information and services to run better businesses in 2013.



Rick Zambrano
Managing Director
Email Contact





Source: Marketwire


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