HispanicBusiness

AUSTIN, TX -- (Marketwire) -- 02/07/13 -- Dachis Group, the world's leading data-driven social marketing solutions firm, today announced that Peter Kim has joined the company in the newly created role of Chief Solutions Architect.

Peter rejoins Dachis Group after serving as VP Managing Director of Business Transformation at R/GA, where he advised Fortune 100 clients on organizing for social business. Peter previously served as Chief Strategy Officer at Dachis Group, and was the first employee at the company.

As Chief Solutions Architect, Peter will be responsible for the continuous definition, development, and delivery of data-driven social marketing solutions for Dachis Group's global clients and client prospects. Peter will focus on the creation of modular, customizable social marketing programs tailor-made for brands that fully exploit the power of Dachis Group's big data social analytics applications and platform.

"We are thrilled to welcome Pete back to Dachis Group," said Jeffrey Dachis, CEO, Founder and Chairman, Dachis Group. "As we've brought our software solutions to market and have navigated the transformation into a software and services firm, Pete's passion and desire to deliver on the true promise of social marketing will be an enormous win for our customers and at the same time offer up a very strong point of validation for the strength of Dachis Group's vision and direction going forward."

"As brands realize that engagement marketing via social is a powerful complement to brand building through traditional advertising, now more than ever, real data and real expertise is needed to drive sound marketing investment decisions," said Peter Kim, Chief Solutions Architect at Dachis Group. "In a very short period of time, Dachis Group has brought to market a set of applications, capabilities, and solutions operating at the center of the most powerful trends affecting business today: big data, social engagement, and business intelligence. I wanted to finish what I started, and I'm excited to be back at Dachis Group to help clients drive real value with their social marketing through the power of our big data analytics platform and solutions team -- something we envisioned from the very beginning and is now a reality."

Peter is a prominent thought leader in social marketing and social business, and authors a popular social business blog, Being Peter Kim. Peter is also the co-author of the popular management book Social Business by Design. Peter has been quoted frequently in the press by media outlets including: CNN, CNBC, NPR, The New York Times, and The Wall Street Journal.

Peter was previously an analyst at Forrester Research, focusing on social technology and marketing strategy. Earlier at PUMA AG, he was responsible for international marketing operations, e-commerce, and digital marketing.

About Dachis Group

Dachis Group is the global leader in data-driven social marketing solutions. Built on a proprietary big data analytics platform, Dachis Group's social performance measurement and amplification software applications, collaborative insights and reporting capabilities, and world leading data-driven social marketing solutions group help the world's largest brands engage@scale with their customers.