HispanicBusiness

FORT WASHINGTON, PA and PALO ALTO, CA -- (Marketwire) -- 02/07/13 -- AdvantageMS (www.advantagems.com) and Reltio (www.reltio.com) announced today the launch of a comprehensive customer data management service for Life Sciences.

Reltio's Worry-Free Data™ and AdvantageMS' Data Services deliver a fully outsourced data management platform to help Life Sciences companies maintain the accuracy and integrity of their customer and affiliation data. The flexible SaaS (Software as a Service) solution delivers the right data to the right data consumer. Leveraging this service will increase sales and commercial operations effectiveness, lower compliance risk, and reduce overall data management costs.

Key capabilities of the data management cloud:

•Consolidates all internal and commercial sources of Customer and Affiliation data (with full lineage and history), including third-party data sources. •Enables business users to easily manage and analyze their customer and affiliation data via an intuitive user interface. •Provides the ability to request Data Stewardship services through a Real-Time Data Service Request. •Directly delivers Real-time data updates from AdvantageMS, without additional integration. •Enables both Search Before Create and data synchronization to seamlessly deliver the correct data to the sales force. •Utilizes social networking sources to enrich customer data.

"We're excited about the innovation of this joint solution. It gives every department the ability to create unique views of their customer with ease, and without dependencies on IT," says John Ryan, EVP of sales and marketing at AdvantageMS.

The life sciences data management solution is a unique offering from AdvantageMS and Reltio that delivers industry leading Customer and Affiliation data and stewardship services in a SaaS management platform.

About AdvantageMS

AdvantageMS is a leading source of healthcare provider data to the life sciences industry. Their data assets, innovative software, and commercial operations expertise merge to deliver actionable solutions for pharmaceutical and medical device companies.

About Reltio

Reltio is a provider of SaaS applications that allow business users to understand markets, drive revenue opportunities and reduce risk exposure through actionable, real-time and predictive insights by relating disparate datasets from multiple sources. Reltio provides an easy to use visual environment for business users where they can navigate the insights while updating and enriching the business data to continually improve enterprise information.



Contact Info:

Media Contact at AdvantageMS:
Laura Katsafados
215.359.3504
LKatsafados@advantagems.com

Media Contact at Reltio:
Manish Sood
650.701.7350
Manish@reltio.com